Jairus Mitchell

I’ve talked to a lot of first time founders over the years. These are the 10 most common marketing mistakes I see them doing: 1. A landing page so focused on the benefits that visitors don’t understand what the product is 2. Not building a solid search strategy from day one because it takes time 3. Different messaging across different channels that confuse people 4. Not using email marketing to convert people who weren’t ready to buy on their first visit 5. Too much focus on launch and not enough on a sustainable customer acquisition strategy 6. Adding too many features to a product that lacks a clear positioning 7. Using their product social media account only to post and not to actively engage 8. Not spending enough time researching what really motivates their ideal customer profile to buy 9. Spending their small ads budget targeting cold audience instead of starting with retargeting 10. Underestimating how long it really takes to execute a successful marketing strategy If you’re just starting out and avoid these you’ll be already in the top 1%.