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Brand Clarity

@ClarifyingBrand

A strategic brand marketing and communications agency that helps you tell your brand story with simplicity and clarity.

 Ottawa Ontario Canada
brandclarity.ca
Joined July 2014
  • Tweets449
  • Following254
  • Followers138
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Photo by Brand Clarity (@ClarifyingBrand)Photo by Brand Clarity (@ClarifyingBrand)Photo by Brand Clarity (@ClarifyingBrand)Photo by Brand Clarity (@ClarifyingBrand)Photo by Brand Clarity (@ClarifyingBrand)Photo by Brand Clarity (@ClarifyingBrand)Photo by Brand Clarity (@ClarifyingBrand)Photo by Brand Clarity (@ClarifyingBrand)Photo by Brand Clarity (@ClarifyingBrand)Photo by Brand Clarity (@ClarifyingBrand)
This free online support group aims to promote well-being and connection among caregivers. Next week's session delves into caregiving during the holidays. To sign up or learn more visit: ow.ly/eCIj50CAFkM
Image from VON Canada - Victorian Order of Nurses (@VON_Canada)
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There is a fallacy that marketing and finance are separate disciplines. In reality, they are closely linked. brandingstrategyinsider.com/…
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The need for purpose is more pressing now than ever. Here's how to take corporate purpose from words on a page to facts on the ground: mck.co/2N9Sjqa
Embedding purpose: fewer slogans, more action

Embedding purpose: fewer slogans, more action

If you had gone to sleep in 1981 and woken up last week, the latest statement from the Business Roundtable, an influential association of US CEOs, on the purpose of the corporation would not surprise...

mckinsey.com
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People want their jobs to contribute to society and create meaningful work, but only a fraction of companies' purpose statements focus on these aims. Now is the time to close the gap between purpose and action in your organization: mck.co/3dbYftg
Image from McKinsey & Company (@McKinsey)
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The question: in this rapidly changing environment, how can organizations respond with urgency, without traditional governance slowing things down, yet keep some level of coordination across teams and activities.

Creating a network of teams

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Brand Clarity retweeted
Strategy (@StrategyOnline) profile picture
Strategy@StrategyOnline7 Apr 2020
View from the C-Suite: BMO's corporate purpose has unexpectedly served as a guide through the pandemic bruni.co/2Xijy7W

View from the C-Suite: BMO’s approach to COVID-19

The bank's corporate purpose has unexpectedly served as a guide through the global pandemic, says its head of HR.

strategyonline.ca
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Brand Clarity retweeted
Jim Watson (@JimWatsonOttawa) profile picture
Jim Watson@JimWatsonOttawa1 Apr 2020
During these difficult times, our most vulnerable #ottawa residents need our support. Today I spoke with @harleyf & @OttawaFoodBank CEO @MichaelMaidment about how we can help. Harley has agreed to donate $1—up to $10k— to @OttawaFoodBank for every RT this gets!
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Brand Clarity retweeted
Inc. (@Inc) profile picture
Inc.
@Inc14 Dec 2019
Warren Buffett Says It's Communication Skills That Separate Successful People From Everyone Else on.inc.com/UpmplxG
Warren Buffett Says If You Can't Master This Skill, 'It's Like Winking at a Girl in the Dark--Not...

Warren Buffett Says If You Can't Master This Skill, 'It's Like Winking at a Girl in the Dark--Not...

Buffett says that learning this skill "changed his life."

inc.com
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As humans, we're hardwired to love great stories. You need to tell a great story to sell your brand. @clarifyingbrand #brand #branding #storytelling brandclarity.ca/why-you-need…
Image from Corien Kershey (@CorienKershey)
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YES! YES! YES! Brand is who you are and why. Business strategy is how you deliver that consistently over time. Brand Strategy Before Business Strategy | Branding Strategy Insider: brandingstrategyinsider.com/…
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Brand Clarity retweeted
Ana Andjelic (@andjelicaaa) profile picture
Ana Andjelic@andjelicaaa21 May 2019
Content does not belong to a social media department. It needs to be an organizational mandate, and a brand & business priority. It is the glue between the brand’s various activities, an often-missing link between brand and performance marketing. glossy.co/beauty/opinion-5-p…
Opinion: 5 pillars of a successful content strategy

Opinion: 5 pillars of a successful content strategy

To be successful, a consistent and sustainable content strategy needs to be an organizational mandate, and a brand and business priority.

glossy.co
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Brand Clarity retweeted
B3 Strategy (@b3_strategy) profile picture
B3 Strategy@b3_strategy13 May 2019
120 years strong, & w/ a new #brandstrategy from Brand Clarity @ClarifyingBrand, check out our case study for @VONCanada’s #brandrefresh here: projektor.ca/portfolio_page/… And congratulations to VON on their huge milestone! #graphicdesign #branddesign
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Oak Island Revealed! Join author and artist @twitandrewking at @theHPH on Tues May 28 at 7pm for a multimedia presentation that reveals the hidden secrets of #OakIsland and starts a quest for the truth behind an elusive treasure... #HappeningHood 🗺
Image from The Happening Ottawa (@HappeningOttawa)
Image from The Happening Ottawa (@HappeningOttawa)
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IABC (@IABC) profile picture
IABC@IABC1 May 2019
Discover the “lost art of conversation” with keynote Celeste Headlee at #IABC19: ow.ly/ua4150tiTAM #conference #networking
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From Nike to Monzo and Cadbury, we've finally revealed the 10 brands which have been nominated for 'Brand of the Year' at the 2019 @MW_Masters Awards. How'd we do? Full list: bit.ly/2LeuOOr
Image from Marketing Week (@MarketingWeekEd)
Image from Marketing Week (@MarketingWeekEd)
Image from Marketing Week (@MarketingWeekEd)
Image from Marketing Week (@MarketingWeekEd)
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Advertising is short-haul promotional thinking. Brand is long-haul value-drive thinking. Brand Strategy Work Is No Job For Ad Agencies | Branding Strategy Insider brandingstrategyinsider.com/… via @BrandingInsider
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Asbury doesn’t think the idea of brand purpose is all bad. Brands do have the power to make a positive difference in society, and sometimes that can in turn lead to a positive feedback loop for their own businesses bit.ly/2KCTeki
Image from Creative Review (@CreativeReview)
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A much-needed article by @Danny_Parisi_ explaining the importance of brands having close-knit communities rather than millions of followers. #BrandMarketing glossy.co/fashion/you-cant-m…
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Brand Clarity retweeted
Contently (@contently) profile picture
Contently
@contently12 Apr 2019
There are pros and cons to every social media platform. Let's analyze them: buff.ly/2Iahjx3
Image from Contently (@contently)
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7 Non-Obvious Trends Shaping the Future buff.ly/2unOSm0 #exponentialtech #Futureproof #trends
Image from Isabelle Perreault (@CEODifferly)
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