helping founders make sure their target audience understands their product
Joined February 2024
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as a founder you can build something useful and still find it hard to get people to care
and most times it’s not because the product is bad, it’s because it needs a better story, not a made up story
and most times the story already exists somewhere in the product, the problem is finding it
then going ahead to ask:
who the main character of the is in the story
what do they care about?
where does the product fit into their world?
and what’s in it for them?
and that’s where I come in
I’m cryptix pronounced cryp-ticks
i work on narrative and messaging architecture
i help founders and products figure out the story they’re actually telling, who needs to hear it, and how to build messaging around it
from positioning to narrative construction to content and campaign direction
i help turn scattered ideas into something people can understand, relate with and remember
I also help projects create strategies that align with narratives and the users
Cryptix retweeted
@MySpenda and I have quite an unusual love story, and as a sworn dark mode warrior who also loves to crochet, our love story just got more interesting with Spenda V2🩷
So tell me, which feature speaks more to you?
#MySpenda
₦15,000,000 up for grabs! 💰
For 150 creators across X, Instagram, and TikTok (50 winners per platform).
To win:
- Make a video talking about your favorite Spenda 2.0 feature(s)
- Post on X, Instagram, or TikTok
- Tag and follow @myspenda ( @ spenda_app on IG) and use the hashtag #MySpenda
P.S: Your video could be funny, educational, creative, a day-in-the-life, a feature demo, a skit, a hot take — anything goes!
Submission ends: 20th October
It’s officially the weekend guys
are you touching grass, or is grass touching you?
for me, I don’t know what grass is
all I know is the article is almost here, and it’s already a banger
Cryptix retweeted
10 Books to Learn Brand Storytelling 📚
1. Building a StoryBrand — Donald Miller
2. Storytelling with Data — Cole Nussbaumer Knaflic
3. The Story Factor — Annette Simmons
4. Made to Stick — Chip Heath and Dan Heath
5. Building Distinctive Brand Assets — Jenni Romaniuk
6. Zag — Marty Neumeier
7. Primal Branding — Patrick Hanlon
8. The Hero and the Outlaw — Margaret Mark and Carol S. Pearson
9. Resonate — Nancy Duarte
10. Contagious: Why Things Catch On — Jonah Berger
Cryptix retweeted
as a founder you can build something useful and still find it hard to get people to care
and most times it’s not because the product is bad, it’s because it needs a better story, not a made up story
and most times the story already exists somewhere in the product, the problem is finding it
then going ahead to ask:
who the main character of the is in the story
what do they care about?
where does the product fit into their world?
and what’s in it for them?
and that’s where I come in
I’m cryptix pronounced cryp-ticks
i work on narrative and messaging architecture
i help founders and products figure out the story they’re actually telling, who needs to hear it, and how to build messaging around it
from positioning to narrative construction to content and campaign direction
i help turn scattered ideas into something people can understand, relate with and remember
I also help projects create strategies that align with narratives and the users
Narrative architecture is what holds everything together
from the type of content to campaign and partnerships
I was asked on a space last night if narrative architecture isn't just content writing...
interesting question, but the answer is no.
narrative architecture is a strategic, and foundational role rather than an executionary one.
a brand's narrative, positioning, messaging, voice, and community strategy are all established before the first content ever drops.
that takes a unique, strategic approach to work.
I can execute the strategy with writing too
but narrative architecture at its core isn't writing.
Cryptix retweeted
today was interesting...
minted @DripDragons, all thanks to @TopBigCEO
and another watch party happened at onchain otaku.
how did your day go, tomo? :)
Cryptix retweeted
Pitched @KronixTrade at the @superteam Demo Day!
We're getting closer to launch, bringing in the features our beta users have been asking for.
It was a great opportunity to showcase what we've been building.
Bringing quant strategies to the world!
Next up on the line is @KronixTrade demoed by @Lujadev.
Kronix is a marketplace for quant strategies, where professional quants publish their strategies and traders can copytrade them.
Cryptix retweeted
We took the stage at Superteam Nepal's Demo Day! 🇳🇵
@Lujadev showcased what we're building at Kronix: a curated marketplace where quants can publish their trading strategies, and traders can discover, evaluate, and automate them.
We're just getting started.
Big thanks to @SuperteamNPL and @superteam for the opportunity!
