CTO and data scientist at a small startup company, helping clients get actionable insights from #bigdata
Arlington, TX
Joined May 2017
- Tweets74
- Following2.8K
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Tom Davis retweeted
We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: doi.org/10.1016/j.indmarman.…
Tom Davis retweeted
Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: doi.org/10.1016/j.indmarman.…
Tom Davis retweeted
CEO Ginni Rometty discusses the importance of building relevant skills in an era where technology will affect every job: cnb.cx/2Wkzl68
Tom Davis retweeted
This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: doi.org/10.1016/j.jbusres.20…
Tom Davis retweeted
Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: researchgate.net/publication…
Tom Davis retweeted
Applying the dual perspective of customer engagement, this research (doi.org/10.1016/j.jbusres.20…) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.
Tom Davis retweeted
This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: doi.org/10.1016/j.jbusres.20…
Tom Davis retweeted
The goal of this study (doi.org/10.1016/j.jbusres.20… …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.
Tom Davis retweeted
This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: doi.org/10.1016/j.jbusres.20…
Tom Davis retweeted
This study ( doi.org/10.1016/j.jbusres.20… ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.
Tom Davis retweeted
This JBR article uses big data analytics to derive quantifiable luxury insights (doi.org/10.1016/j.jbusres.20…). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.
Tom Davis retweeted
This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: doi.org/10.1016/j.jbusres.20…
Brands can leverage #bigdata and #ArtificialIntelligence to boost their marketing: thinkwithgoogle.com/advertis… by @ThinkwithGoogle
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What is "Information" in machine learning: "Let E be some event which occurs with probability P(E). If we are told that E has occurred, then we say that we have received I(E) ... bits of information." from cs.cmu.edu/~roni/10601-slide…
Tom Davis retweeted
It all started with a spark of inspiration from a video game. The result is a whole new way of interacting with software.
Learn about SAP Inscribe: spr.ly/6018DowYE
Can artificial intelligence (#AI) truly decipher human emotions? theconversation.com/will-ai-…
Tom Davis retweeted
.@McDonalds kicks off the national marketing of its new $1 $2 $3 Dollar Menu with traditional and social media campaigns meant to educate customers about its latest value play: bit.ly/2Eo9rSB
Tom Davis retweeted
My friend Bono explains the potential we could unlock if the gender gap in education was closed: b-gat.es/2CTTO8q #GirlsCount
Tom Davis retweeted
Learn how APIs are rising in value through real-world case studies. teapawt.net/cards/po5f…