TheDifferenceEngine retweeted
The latest episode of @inthedemopod is up! We talked about audience segmentation, and why generations make worthless segments with @PaulSoldera. Listen & subscribe!
💜 buff.ly/3kvPa8b
💚 buff.ly/3y3PCgZ
💙 buff.ly/3IzeCle
❤️ buff.ly/3xYx6H6
TheDifferenceEngine retweeted
The latest Substack from In the Demo is out! S1E6 dropped last week - an interview with the person who wrote "The Quote That Started the Myth".
💜 buff.ly/3WIRgyu
💚 buff.ly/3Hw5bTl
❤️ buff.ly/403HaLz
💙 buff.ly/3WG3at8
📽️: buff.ly/3XwJR5V
A lot of commentators think Tesla's "first mover" advantage is formidable, but despite its redefinition of the EV category, the rapid introduction of competitors stands to upend the way we evaluate the category and the hierarchy of brands within it. buff.ly/3EfZ2d9
The main innovation of this generation of electric vehicles is in the interface, not the battery packs - and its the screens, apps and other software-powered features that are driving the luxury experience. buff.ly/3EfZ2d9
TheDifferenceEngine retweeted
If you missed S1E5: The Gang Goes to McLean - a thread on the birthplace of the Millennial Myth
or just skip to the episode!:
💜 Apple: buff.ly/3WIRgyu
💚 Spotify: buff.ly/3Hw5bTl
❤️ iHeart: buff.ly/403HaLz
💙 Google: buff.ly/3WG3at8
1/12
TheDifferenceEngine retweeted
As more EVs enter the market offering features and functionality that are wholly new to the category, the definition of automotive luxury is ripe for disruption. buff.ly/3EfZ2d9
As more EVs enter the market offering features and functionality that are wholly new to the category, the definition of automotive luxury is ripe for disruption. buff.ly/3EfZ2d9
TheDifferenceEngine retweeted
Hey did you know we released our 3rd episode last week? We took a look at some data over time measuring Millennials' trust in institutions. It's kind of a "how it started/how it's going" thing.
podcasts.apple.com/us/podcas…
So proud to partner with @apierno on this project. We know you'll love it.
Trailer dropped! First episodes for Season 1: The Millennial Myth coming EXTREMELY soon... Listen and subscribe here. podcasts.apple.com/us/podcas…
TheDifferenceEngine retweeted
Some news! With @apierno, we're launching (soon) a new show: @IntheDemoPod. It's about how stories about groups get made, what they get wrong & why it matters. We've recorded about 5 eps & will announce soon. To be among the first to know, sign up here: inthedemopodcast.com/
TheDifferenceEngine retweeted
But for now, here's the tl;dr: Colleges and universities in states that are making themselves famous for abortion restrictions, a lack of gun restrictions, and an intention to roll back rights for the LGBTQ+ community should probably be very, very concerned about enrollments.
TheDifferenceEngine retweeted
Now, an important question is how aware students are of these policies as they're evaluating their school options. We didn't ask that question, and I suppose we should have. We'll follow up with some qualitative research to find out more.
TheDifferenceEngine retweeted
We wrote up the top-level findings and posted them (with charts! ooh!) here: medium.com/the-difference-en…
There's also a little goodie in there for you, @profgalloway - about how much the school's sports program matters. It might surprise you!
TheDifferenceEngine retweeted
And while the vast majority of our sample identified as cis-het, Women were 2.5 times more likely than men to say a state planning to limit LGBTQ+ rights would make them highly likely to reject a college (48% v. 18%). Less than 4% of them said it was not at all likely.
TheDifferenceEngine retweeted
Women were almost twice as likely as men to say that a state that allows permit-less concealed-carry would make them highly likely to reject a college (40% v. 23%). Just over 3% said it was not at all likely to cause them to reject a school.
TheDifferenceEngine retweeted
But here's the thing - gun violence is also a very big deal, especially to college-bound women. Women were twice as likely as men to say that a state that allows gun ownership without a background check would make them highly likely to reject a college (53% v. 25%)
TheDifferenceEngine retweeted
Only 7% of women said a 15 week ban would be not at all likely to cause them to reject a school; less than 4% said a 6 week ban would be not at all likely. This data is only directional, but the smarter money is probably on @KatyTurNBC's hypothesis.
TheDifferenceEngine retweeted
So, @profgalloway 48% of women said they would be highly likely to reject a school in a state where abortion is illegal after 6 weeks, and 40% said they would reject a school in a state where it was banned after 15 weeks.
TheDifferenceEngine retweeted
The weighted average of responses from participants who are actively weighing their options of which schools to apply to or attend listed gun policies in the top 2 slots, followed by 6 wk abortion bans and then anti-LGBTQ+ agendas, as reasons to reject a college.
TheDifferenceEngine retweeted
We listed 7 policies that are matters of public controversy - 2 abortion policies (6 wk & 15 wk bans), 2 gun policies (no background checks, no permit for concealed carry), anti-LGBTQ+ policies, marijuana criminalization & the death penalty. Which would make you reject a school?








