As good a time as any to tell you we are almost caught up uploading episodes of @CrossTabs_Pod to YouTube. You can find great conversations with @Mike_Podhorzer @lxeagle17 @ElectProject @aaronzitner @BenensonStrGrp @pewresearch @anilcacodcar @RachelBitecofer @web3isgreat & more

After 2 years making a podcast about generational analysis, I'll give you the tl;dr: It's astrology for marketers. It isn't even useful for segmenting target audiences. It's a grift. If you're using it to separate yourself from others you want to blame: congrats, you fell for it.

I suspect that frustration with corrupt and/or ineffective Democratic governance in Blue states is playing a big role in red shifts in those states. [Stares in New York and New Jersey]

I am going to keep shouting from the rooftops that in general, this lifestage is the most conservative one people experience, regardless of whether they were born in 1972 or 1952 or 1932. Baby Boomers moved left. Millennials moved right. It's called aging.

I agree with @JVLast that most people “want this”. But I don’t agree that they know (or care that much) what “this” is.

I agree with this and then will trine it with @RachelBitecofer’s point that they also don’t care all that much. seems clearer that we’re in political fandom territory. Where not much “needs” to be known beyond heel v face, winner v underdog v loser…

This is fine. But it’s a clue, not a narrative. We’re going to miss all of it if we think “it’s (only) the economy, stupid.” If we make this the narrative we risk ret-conning objective measures to fit public perception. Perceptions matter, but they can reflect an unreality.