A show about the stories that get told about groups, how those stories get made, and what we think they get wrong.
Joined November 2022
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Ever wondered why we focus more on past generations than our own? 🤔 buff.ly/3Ni2yrf
#InTheDemoPodcast #GenerationalAnalysis #Futurism
Coverage of slang used by the Youngs is tbh super delulu. Unless, of course, you're reading @rebexxxxa on @voxdotcom, who absolutely will call BS when she sees it, and then helpfully explain the rest. We talked all about it on our latest ep: buff.ly/4dprDww
If you ever wonder how someone can be nostalgic for a time they didn't experience, you'll love this conversation about Gen Z's return to the 90s and Y2K. Don't miss this episode with guest @harvilla of @ringer's 60 Songs That Explain the 90s buff.ly/4aRiQ4i
In the latest episode of In The Demo, we talk with tech columnist @TaylorLorenz, whose new book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet comes out in October, about millennials and technology.
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For the first time in twenty years, someone wrote an article about Generation X.
fastcompany.com/90947946/gen…
For more info on @kdcoduto’s research- check out Adam’s old podcast, @Strategy_Inside from this past winter:
podcasts.apple.com/us/podcas…
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Tomorrow the next episode of In The Demo drops and it features an interview with @katycoduto, PhD, author and researcher. Subscribe to get it in your feed tomorrow! buff.ly/3WIRgyu
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It's not all 🍆 & 🍑 & 👻 out there. When it comes to how Millennials think & act about sex, there's a LOT more variation than the #millennialmyth would suggest. @cindygallop unpacks how Millennials are shaping the social sex revolution on our latest ep. buff.ly/3WIRgyu
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Zillennials: The Millennial & Gen Z Mash-Up
WTF!
Please stop using these categories. Use data analysis instead.
Some call these category names "astrology for marketers."
Podcast Link: plinkhq.com/i/1655565898
Please listen to the podcast series called "In The Demo." @IntheDemoPod is hosted by @farrahbostic and @apierno. It's all about the Millennial myth. The entire first season is available.
How did the generation defined by hope become the enemy?
Where do stories this big come from?
And why does it matter?
Introducing In The Demo, a new podcast about how stories of groups are created, subverted, and destroyed. In the first season, experienced strategists and researchers Farrah Bostic and Adam Pierno pursue the origins of the Millennial Myth.
Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions.
Adam Pierno, author and brand consultant, and managing director of brand strategy at Arizona State University.
ALT In the Demo
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So, @apierno & I have been making @IntheDemoPod for a while now. But here’s the thing: we also have a substack, and I’ve roped Adam into writing for it! So now you’ll get weekly emails announcing new episodes & sharing ideas we’re exploring. Sign up here: open.substack.com/pub/inthed…
We’re starting a book club, reading key texts about Millennials. First up: The Selfie Vote by Kristen Soltis Anderson.
What books should be on the list?
Our new episode is coming this week with the one and only @cindygallop! We begin a mini-series on Millennials, intimacy and sex.
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You should subscribe to this!
And also… oh we have an episode of @IntheDemoPod about Jean Twenge’s work coming up this fall. We’re bracing ourselves for the research. Hold a thought for @apierno.
This month's bonus episode is a discussion of the late Harry Frankfurt's "On Bullshit" and what it tells us about our worst pundits and politicians.
patreon.com/IfBooksPod
"This generation is a product of being pushed into hyper individualism, which puts you in a position where there is nobody to stand up for you. So you have to stand up for yourself" @benishshah podcasts.apple.com/us/podcas…
Tomorrow the next episode of In The Demo drops and it features an interview with @benishshah, growth marketer, author, former lawyer, and of course: Millennial. Subscribe to get it in your feed tomorrow! buff.ly/3WIRgyu
Of course @pewresearch would be ahead of the curve in moving away from overly broad use of generations in their work! Of course.
Find out more about how their work is changing by listening to the latest In the Demo. Listen/subscribe: buff.ly/3K7Rfko #millennialmyth
Did you know @uscensusbureau formally defines only one generation - the Boomers? Other generations don't have clear demographic markers. Which might be why they're not that useful to understand what's happening. Listen to our latest here: buff.ly/3K7Rfko
#millennialmyth
The definitions of generations aren't real but they're useful. @kim_c_parker breaks down why @pewresearch is moving towards a more nuanced view of generations and away from too-broad definitions. Listen/subscribe: buff.ly/3K7Rfko