Fruition Capital (@FruitionCap) header
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Investing in the business acquisitions of self-funded search entrepreneurs. If your deal fits the criteria on our website (link below) we’d love to talk!

Joined February 2023
Photo by Fruition Capital (@FruitionCap)Photo by Fruition Capital (@FruitionCap)Photo by Fruition Capital (@FruitionCap)Photo by Fruition Capital (@FruitionCap)
Welcome to all the new followers searching for a business to buy and operate! A quick re-introduction: We are a team of seasoned investors (and operators) dedicated to investing in and supporting self-funded searchers in their acquisition of established, profitable businesses.
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We are excited to announce that our Managing Partner, Jason Ehrlich, will be speaking at the HoldCo Conference in February - it's going to be a fantastic gathering for experienced owner/operators. DM for a discount code!
Meet our next #HoldCoConf speaker: Jason Ehrlich. Managing Partner at Fruition Capital, specializing in small-business acquisitions and capital deployment for founders. He’ll walk you through the playbook for transferring businesses with purpose.
There's a new version of this post
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An exciting step forward for searchers - the launch of standardized deal docs (like the SAFE for VC)! Big money/time saver. See ETAPACT.com. Fruition Capital is proud to be one of the founding investors supporting this effort.
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Excited to share that we'll be speaking at the Buy Then Build Summit in St. Louis in late September. With Walker Deibel known to all in the ETA / search world we're honored to have been invited as one of the leading investors in the ETA space to contribute to this summit.
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If you're considering or actively pursuing the path of business acquisition yourself we'd strongly recommend attending this one. Also, we have a discount code for $650 off so if you're leaning toward attending comment below and we'll send that code your way.
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We say this to entrepreneurs ALL the time, but nice to hear it from an unbiased source!
Reminder if you buy a small business, DO NOT do it alone Even if you can buy it 100% yourself, don't Raise 5 or 10% from the outside Give up a little ownership so you can get seasoned investors/operators in your corner Good advice will take you so much farther - I promise your 90% ownership will be worth much more than if you went it alone...
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Honored that Beyond 8 Figures is re-highlighting the episode with our Managing Partner, Jason Ehrlich, as one of their most popular. Check it out below!
Growth isn’t just about doing more. It’s about doing the right things. That’s why I’m re-running one of our top episodes with Jason Ehrlich of @FruitionCap TOMORROW on @beyond8figures. If your growth strategy feels stale or you’re thinking about #acquisitions, this episode will spark fresh ideas and realign your focus. Because let’s face it - there’s no better time than now to rethink how you grow. Don’t miss it! #entrepreneurship #BusinessGrowth
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Replying to @searchfundco
@searchfundco 🚨Panel Alert ETA Investor Outlook - 1/22🚨 Get insights into 2025 trends, investor expectations, & emerging opportunities with top investors: @Slackwatercap @FruitionCap, Vani Nadarajah & @AdamMarkleySMB 🎟Free for searchers: lu.ma/sfcinvestors125 - code: 10X
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Check out this interview on small business investing with our Managing Partner on the Street Smart Success podcast! streetsmartsuccess.com/511-i…
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Fruition Capital retweeted
🚨Attention Minneapolis SMB folks 🚨 @FruitionCap is helping promote an ETA panel at the Carlson School of Business on 11/15. If you're interested in sitting on a panel as a searcher, investor, or service provider, DM me.
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We’ve heard a number of folks complain that deals are getting more competitive and bid up as more buyers enter the market, but our observation has been that multiples in the $1M-$3M segment have been stable. The data below would appear to support that.
Average Multiples by deal size over the last 4 quarters as reported by the IBBA and M&A Source. This typically doesn't change too much especially at the smaller deal sizes.
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Well said
Board meetings can either be... An administrative burden filled with unnecessary work that doesn't move anything forward in your company Or A gathering of the most business-savvy people you know talking about the most important topics at your company
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An excellent summary of some of the less-obvious things to look for in diligence
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We invest exclusively in B2B companies with stable EBITDA >$1M (sweet spot closer to $2M) in old economy (non-tech) industries that have been in business for +10 years and have a diverse base of repeat customers.
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If that sounds like the sort of business and the type of investor/partner you're looking for - regardless of where you are in your search process – feel free to send us a DM!
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Fruition Capital retweeted
SMB and ETA folk know that at the end of the day it is the numbers that matter the most! Searchers and past buyers know that understanding the numbers of a deal is essential to picking the right business, raising the right capital, and managing all of the available funds. It can be daunting to go down that road alone, which is where @SMB_ash comes in. If you choose to attend the searcher track, we always have panels lined up to help you understand the numbers! 2024 hosted @JermanMichael from @Hollywellteam to discuss accounting. Then Ben from @Slackwatercap, @cappaert from Workbench Capital and Blue Maple, & @bibelhausen from @FruitionCap and Heritage Fabrics shared the stage to discuss the ins and outs of Investor Equity from their personal experiences! I don't know what you're thinking - but that's a heck of a lot of experience in just two out of our twenty separate panels (8 specific to searching). Having a team of people, a mentor, or insight from experienced entrepreneurs (😉 by attending SMBash) increases your comprehension of the unique numbers framework of each deal. And when it comes to SMB and ETA, knowledge leads to success. #SMB #ETA #investorequity #accounting #anumbersgame
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Fruition Capital retweeted
10 days until the M&A Launchpad conference in Houston on May 11th! Use code "Fruition" @FruitionCap to receive $200 off registration!
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