The defense industrial base is carrying more demand right now than at any point in recent history. Meeting today’s national security priorities will take far more American businesses & capabilities than the ones currently in the market.
Here’s the gap I see slowing progress.
A lot of American companies want to contribute to the DIB, support national security, and support federal missions. Most of them can’t see where they fit. They know what they build or what service they deliver. What they don’t have is a clear view of which agency buys it, how it gets bought, and who already holds that work.
At the same time, the govt cannot deliver on its priorities without more participation from American industry. The demand is there. The willing businesses are there. The connection between the two is weak.
That’s the problem @Serellium is solving.
We’re building a capability map of the federal market. We take a company’s discrete capabilities and match each one to real federal demand: the agencies and buying offices that purchase it, the dollars moving, how they buy it, and where a new entrant has a realistic path in.
The goal is to dramatically increase the amount of American businesses contributing to national security, pointed at the right buyers faster.
I am far more interested in good governing.
Accountability, yes.
But please please please just focus on actually fixing problems, not revenge theater.
It's Friday night before Halloween. I'm sitting in my living room working on a brief I'm giving to the @OASWIBP ...not because I have to, but because I want to.
Yes, I'm a nerd.
Yes, it's that important.
#SupplyChainSecurity #Reshoring
Always a wealth of information!
There's been a pretty significant push by the federal government this year to bring more American manufacturers into the defense industrial base.
We looked at 9 of the biggest moves made in 2026 to expand domestic manufacturing capacity, attract new suppliers, and make it easier for commercial businesses to participate in defense production.
Some of these are getting very little attention outside the defense contracting community. Quick summary:
- Office of Industrial Base Growth: Expanded focus on identifying and developing new defense suppliers, including commercial manufacturers with no previous federal experience.
- LYNX: New digital platform to help businesses assess their readiness for defense work, identify gaps, and connect with potential partners.
- Civil Reserve Manufacturing Network: ~$177M in FY26 funding to identify commercial manufacturers capable of adapting existing production capacity to defense requirements during national emergencies.
- Made in America Loan Guarantee: SBA expanded its International Trade Loan guarantee to 90% for eligible manufacturers, helping improve access to financing for equipment, facilities, and production expansion.
- Reduced SBA Loan Fees: Certain manufacturing loan fees waived in FY26 to lower financing costs for qualifying businesses.
- Smaller War Plants Commission: Established in August to help identify smaller manufacturers, expand access to capital, & address barriers to defense production.
- Priority 8(a) Processing: SBA is prioritizing eligible applicants in 10 defense critical manufacturing industries, including ammunition, shipbuilding, machine shops, electronics, and aerospace components. Only about 1% of current 8(a) participants operate in these sectors
- New SBA/DoW Capital Agreement: Signed in Oct to coordinate financing and potential investment support for businesses expanding critical defense manufacturing capacity.
- Army Manufacturing Rodeo: Planned for early 2027 to stress test manufacturing capacity and supply chains, identify production bottlenecks, and expose weaknesses across the industrial base.
A few major challenges govt is trying to solve at the same time: finding manufacturers outside the traditional defense supplier base, helping them access capital, and figuring out how to expand production capacity when national security requirements demand it.
Most importantly, the full potential supplier base is much broader than companies making weapons or military equipment. It's precision machining, metal fabrication, industrial automation, electronics, batteries, castings, forgings, specialized equipment, and the many commercial capabilities required to support defense production.
These are excellent steps in the right direction, but there's still a serious barrier to entry.
A manufacturer can qualify for a loan guarantee, register on a supplier platform, or pursue a federal certification and still have no idea who actually buys what it makes.
Which agencies are purchasing those capabilities? Which prime contractors control the market? Where is demand growing? How concentrated is the competition? Where could a new supplier realistically get its first opportunity?
These are the problems my company's solving.
Full breakdown of the 9 initiatives in link -- worth a quick read if you're building, investing in, or advising American manufacturing businesses.
Co-sign.
I'm an American, a U.S. Army veteran, and I live in Europe.
And I'll tell you something that might upset a few people back home.
I want my fellow Americans to enjoy the same rights, freedoms, and quality of life that millions of Europeans already enjoy.
I want Americans to have access to affordable healthcare without worrying about going bankrupt because they got sick.
I want American students to pursue higher education without burying themselves in decades of debt.
I want Americans to enjoy stronger digital privacy laws, meaningful consumer protections, paid parental leave, and guaranteed paid vacation.
I want police officers held to rigorous standards of accountability, where de-escalation is emphasized and deadly force is genuinely a last resort.
I want Americans to understand that freedom isn't just about what the government cannot do to you. It's also about having the security and opportunity to actually enjoy your life.
And before someone starts screaming about socialism, understand something.
European countries are capitalist democracies. They have private businesses, entrepreneurs, private property, competitive markets, and individual liberties. They've simply made different decisions about what protections their citizens should enjoy.
Europe isn't perfect. No place is. But pretending America has nothing to learn from other democracies is ridiculous.
I served my country. I love my country. And I don't believe patriotism requires pretending that America is the best at everything.
In fact, I believe the exact opposite.
Real patriotism means wanting your country to improve, even when that means admitting another country does something better.
I don't want Americans to have fewer freedoms.
I want them to have MORE.
More protections. More opportunities. More security. More accountability. More freedom to live their lives without being financially destroyed by illness, education, or circumstances beyond their control.
And having lived on both sides of the Atlantic, I know that much of this is possible.
We should stop asking why Americans can't have these things and start asking why they're expected to settle for less.
Bryan Dunn retweeted
To Donald J. Trump, 45th and 47th President of the United States
From Viktor Yushchenko, 3rd President of Ukraine
Mr. President,
I write these words without diplomatic formulas or ceremonial language. I write simply, from one human being to another, and from one president to another—two men who understand that there are moments in history when decisions determine not only the fate of nations, but the fate of freedom itself.
For Ukrainians, freedom is not an abstraction. It is not a slogan written into a political declaration. Freedom is in our blood. It comes to us through generations — from our Cossack forefathers, from ancestors who valued above all else their liberty, their dignity, and the land God gave them.
We are a nation rooted in the soil. Our identity grew from love of our home, our field, our village, our city, our church, our family, and the sky above us. Ukrainians have never sought what belongs to another nation. But neither have we ever willingly surrendered what is ours.
Mr. President, look at what is happening in Ukraine right now, at this very moment. Every day and night, our cities shudder under Russian ballistic missiles, Iranian Shahed drones, and aerial bombs. Russia strikes ordinary residential buildings in ancient Kyiv, sleeping neighborhoods in Zaporizhzhia, Odesa, Dnipro, Kharkiv, and towns across our country. Families are killed in their homes. Millions live under the threat of another siren, another explosion, another night wondering whether their children will still be alive in the morning.
And when there is talk of “concessions” or deals with Putin, the Kremlin’s answer is more missiles, more drones, and more bloodshed. Ukrainian families pay the price.
Behind every statistic is a human life. A mother buries her child. A child stands beside the grave of a father. A family returns to what was once its home and finds only broken concrete and photographs scattered through the ruins.
This is not a distant “conflict.” This is the daily reality of millions of Ukrainians.
And against this reality, Ukrainians hear calls that Ukraine should stop. That Ukraine should restrain its strikes against the infrastructure that finances and sustains Russia's war. That trade in Russian energy can somehow be separated from the missiles and drones Russia sends against Ukrainian families. It cannot.
Money paid for Russian fuel is not an abstraction called “commerce” It finances an economy geared toward total war. Russia needs resources to wage this unjust war and Ukraine is fighting to deprive Russia of those resources.
There is a profound moral difference between the aggressor and the nation defending itself.
Mr. President, America knows this distinction better than most nations. It knows how dangerous it is to believe that trade can tame an aggressor or make the threat disappear. History taught us that lesson at a terrible price.
Before the United States entered World War II, America traded extensively with Imperial Japan, including in strategically important materials. Washington hoped for years to avoid a wider war in the Pacific. Ultimately, economic pressure and diplomacy could not prevent catastrophe and on December 7, 1941, Pearl Harbor was attacked.
History may not repeat itself exactly, but it does raise the same questions again. What price do free nations pay when aggression is rewarded rather than stopped?
Ukraine once placed extraordinary faith in the international order led by the United States. When the Soviet Union collapsed, Ukraine inherited one of the largest nuclear arsenals in the world. In negotiations with our allies, we agreed to give it up. We did so because we believed that a world governed by agreements was safer than a world governed by nuclear weapons.
In 1994, the United States of America, along with its partners, signed the Budapest Memorandum, providing Ukraine with official assurances of security, sovereignty, and the inviolability of our borders. They pledged not to threaten or use force against Ukraine. America assumed a moral responsibility toward Ukraine. So how can anyone today, when a treacherous enemy has attacked us, forget America’s signature on this document?
Ukraine kept its word. Russia broke its word.
That history matters today. Because when a nation gives up the most powerful weapons on Earth in return for international commitments, and is later invaded by one of the very states that made those commitments, the consequences extend far beyond Ukraine.
Every nation in the world is watching and asking whether agreements with great powers mean anything. They are asking whether giving up nuclear weapons makes a country safer—or more vulnerable. And they are watching America.
Mr. President, our nations are connected by more than treaties and diplomacy. We have stood together many times before. One of the six Marines who raised the American flag at Iwo Jima was Sergeant Michael Strank, whose family came from Lemkivshchyna and who gave his life fighting for the United States. When American and Soviet forces met at the Elbe in April 1945, American Lieutenant William Robertson was first embraced by a Ukrainian boy from the Cherkasy region — Oleksandr Silvashko. Ukrainian soldiers served alongside American forces in Iraq and Afghanistan, and, today, Ukraine continues to share its hard-won military experience with its American partners, including expertise in countering Iranian-designed drones. Ukrainians and Americans have shed blood together in defense of freedom against tyranny.
Mr. President, above all, there is one thing I want you—and the world—to understand.
Do not mistake the Ukrainian desire for peace for a willingness to surrender. The Ukrainian spirit cannot and will not be broken.
No people wants peace more than a people whose children are being killed. But peace cannot come by asking the victim to pay the price for the aggressor’s crimes. We cannot agree to a peace that will later cause the deaths of many more of our children and grandchildren.
We are a people with deep roots, bound to our land by love, labor, and the spirit of freedom. We will never yield our land willingly to anyone. This is our home, given to us by God. We were here, we are here, and we will always be here. We cannot be intimidated by missiles, and we cannot be forced to surrender.
Ukrainian identity has been forged through centuries of attempts to erase it. The Russian empire tried to silence our language, destroy our culture, starve our people, imprison our leaders, and rewrite our history. And still Ukraine survived. We survived because our roots are deep, and because the blood of a free people flows in our veins.
Russia can destroy our buildings. It can terrorize our cities. It can kill our people. But it cannot destroy who we are. It cannot compel Ukrainians to cease being Ukrainian.
Mr. President, America’s greatness was not built by accommodating tyranny, but by understanding, at decisive moments of its history, that freedom must be defended before the price of defending it becomes immeasurably greater.
Ukraine is defending that principle today with the lives of our people.
Today, the free world faces questions larger than Ukraine itself: whether borders may be changed by force; whether agreements between nations still have meaning; whether aggression will be rewarded; and whether the free world will stand beside those who choose freedom.
One does not negotiate with tyrants—one stops them.
Mr. President, I believe America understands this.
With faith in truth, freedom, and the honor of the free world,
Viktor Yushchenko
President of Ukraine 2005-2010
Bryan Dunn retweeted
I've got a doctorate in psychology and talked with thousands of founders and leaders.
Here's 17+ years of studying psychology distilled into one key takeaway to improve your life and business:
Avoidance is the root of 99% of your issues.
- avoiding hard conversations
- avoiding sitting with your own thoughts
- avoiding facing your beliefs, stories, and scripts
- avoiding admitting what you really want out of life
- avoiding doing the things you know you need to do
- avoiding slowing down, resting, or giving yourself grace
- avoiding giving up control and trusting others to do the job
- avoiding giving yourself permission to change your mind, pivot your business, or prune headache clients/revenue streams/obligations
Think of the area of your life or business where you've felt most "stuck." What have you been avoiding that's the reason you're still stuck?
That's the thing to focus your energy on, because that's your biggest bottleneck.
What would you add to this list?
Invited my 83 yr old mother for dinner tomorrow.
She showed up tonight.
Did I say anything?
Absolutely not, just pulled a loaves and fishes and added a seat to the table.
Had a lovely time.
I’ve been right asking for many many things…
Today marks one yr since dad’s passing. These photos are 32 years apart. I am the age he was in 1994. Gavin is the age I was then. It’s hard to process.
Ya’ll better listen!!
"We need to build the defense industrial base." Yes. No question. But let's not ignore the top 5 reasons more American companies aren't coming to the table --
1. Can't easily quantify their actual federal market.
Generally know there's lots of $$ in defense. That's not super useful unless they know how much the government spends on their specific capabilities, which agencies are buying it, how often, where, and whether that demand is actually growing or if there's a gap in supply.
2. Don't know whether the market is realistically accessible, and how.
A $70B federal contracting market sounds great until you find out 80% of it goes to 4 companies. Business leaders need to know: how many companies are winning? How competitive are awards? Are small businesses winning a meaningful share? What portion can I go after and how? How long will that take? What are the realistic entry points?
3. Don't understand how the government actually buys what they sell.
Direct contracts, IDIQs, set-asides... What NAICS & PSCs? How do I get in front of customers and partners?
Commercial businesses understand their customers and sales channels. Most do not understand government market language, procurement mechanisms, dynamics, network, and processes.
4. Huge gap between "oh the government really needs this" and "this is a good market for my company."
A capability can be critical to national security and still be a difficult market for a particular company to enter. Businesses need to understand demand, competition, procurement, barriers to entry, partner strategies, and realistic paths to revenue before making that decision. We're asking a lot more American companies to enter defense, expand capacity, manufacture domestically, and invest ahead of demand. For that to happen, we need to make the business case -- and path -- much easier to see.
5. There are very real costs to entering, and they can vary.
Certifications, registrations, business development, compliance, cybersecurity, capture, proposal support, hiring, relationships, expertise, time, etc. Before a business owner starts spending against all of that, they need evidence that there's enough addressable opportunity on the other side to justify it.
I believe Will is correct.
every.to/thesis-statements/w…
In a continuing effort to collapse the distance between thinking about the thing-and doing the thing, I present the first shitty drafts of:
My personal website: bryandunn.lovable.app
A future course: self-management-course.lovab…
Bryan Dunn retweeted
I recently donated to support a project that aims to clean up our lakes here in New Jersey. It’s shocking what’s hidden beneath the surface—tires, trash, and more. Every little bit helps to restore these vital waterways. Please consider donating or sharing this cause. Every dollar makes a difference! gofund.me/90da1d4f2
This officer is an amazing example of what right looks like.
youtu.be/KNhO1Umj1so?si=HFU6…
Do not underestimate how hard this is to do.
Or how fundamental it is to success.
Learned a word today that neatly describes one of my deepest struggles: μεριμνάω (merimnaō)
The root idea carries the picture of the mind being pulled apart or divided by multiple worries.
It’s not simply “thinking about something,” but the restless, fragmented state of being preoccupied and unsettled.
My mind is constantly being pulled apart.
For context, in Philippians 4:6 Paul writes:
“Be anxious (merimnaō) for nothing, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus.”
Co-sign.
A wholesome life doesn't look cool.
In fact, society mocks wholesome behavior.
But here’s what I’ve learned over a lifetime of careful observation:
1) For the most part, looking cool means feeling miserable.
2) The crowd is wrong about almost everything. The evidence is all around us.
3) The people with the best lives—those who are truly content—are wholesome.
What does it mean to be wholesome?
> Avoiding habits that are fun/cool in the moment but make life worse over time.
> Not participating in gossip.
> Taking a stand, even when it’s unpopular.
> Treating your body like a temple.
> Having a faith practice.
> Not pretending in order to fit in.
> Doing the right thing, even when there’s a cost.
> Keeping your word.
> Showing up on time.
> Mostly abstaining from alcohol and drugs.
> Going to bed early. (Bad things tend to happen after 10pm.)
> Living simply and within your means.
> Helping others even when there’s nothing in it for you.
> Doing the work and making difficult choices.
> Not hiding secrets.
> Putting your family first.
> Being optimistic and encouraging.
Here’s the thing:
It takes courage to be wholesome.
You have to go against the grain of society and look uncool. You have to resist temptation and opt out of fleeting pleasures.
But over time, you’ll earn something that transcends being cool:
Respect.
Admiration.
And most importantly, a great life.
Can confirm.
I find that my life improves a lot when I shrink the time horizon. Instead of worrying about long-term goals, I just focus on the next hour. Do one thing that moves me forward. One closed loop. One workout. One hard conversation. One whatever. Thinking about how to build a successful life is daunting. How can you have a successful day? How can you win this hour? Do that. Then do it again. Momentum is a byproduct of movement.
Wow.
An American said "yeah, no" to me and I did not know if that was a yes.
It is a no.
"No, yeah" is a yes.
"Yeah, no, for sure" is a yes.
"No, yeah, no" is a no.
I wrote these down and showed them to him.
He read the list. He said nothing for a while.
Then he said, "That's all correct."
Then he said, "How is that all correct?"
I asked him to explain the rule.
He tried. He tried for four minutes. He kept starting sentences and abandoning them.
Then his wife walked in and he read her the list and she said, "Yeah, no, that's right."
He pointed at her.
He said, "She just did it."
She said, "Did what?"
I have shown this list to nineteen Americans.
All nineteen agree it is correct.
Zero can explain it.
Three have said "that's kind of scary."
One went quiet and then said, "How much of what I say is like this."
All of it.
Almost all of it.














