
designing and building brand, product and ai experiences. commerce for games at @neoncommerce. vr f1 racer.
Joined April 2012
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just made a product promo video.
used to be figma -> aeux -> after effects. then figma -> lottie extensions / jitter.
now it’s codex -> add codebase -> hyperframes.
manipulate the ui however you want, and generate new images in the fly.
wild when people refer your own projects to you as inspiration and you advise them to not go for them because they don’t fit their use case
opened webflow after a long time. having to manually find out how to do trivial things ai could one shot with precision feels like a massive downgrade.
product design and brand/graphic design are two very different worlds. they have their own materials, objectives.
web design kinda does both + design engineering in one loop.
math, physics, CS are just the tools to achieve what you imagine.
imagination is the default human OS that children have that school and society takes away. childrens dream, are creative, invent ways to interact with objects and people, play better than most adults.
Andrej Karpathy just said your kids should ignore most of school.
"80% of education should be math, physics, CS."
Not because it's useful - because it carves grooves in the brain.
Grooves that get harder to carve the older you get.
In a pre-AGI world: it gets you a job.
In a post-AGI world: it makes you a functioning, empowered human.
Everything else? Tack it on later.
The cognitive foundation is the only foundation that survives the transition.
it messes with your head because your ideas become too complex for “most people”. and the ones that you know will work - you also know your agent can do it with just a skill.
having ai usage go to waste is the same feeling when internet bandwidth was available and we weren’t downloading anything
i'm ruined by craft agents. i wish @conductor_build could allow linking folders as sources, allow sessions to talk to each other. might need a bigger ux shift tho as the current tabs per branch are set up as a linear progression.
if i tell opus it’s reviewing gpt’s work or gpt it’s reviewing opus’ work they just get salty and give too many red flags.
they act like hard to please middle managers who are trying to getting you to resign instead of firing you for compliance reasons.
i’ve been on the hunt for the right design tool mix for my team for the post figma ai native work
requirements:
- varying levels of code/ai skills
- collab+multiplayer
- not destroying the codebase
- not worrying about ai credit budgets
solution:
- wires/ideation lo-fi with manual overrides: @paper
- polished exploration + interactions: @MagicPathAI
- on-brand decks, newsletters: @claudeai design
- external agent @claudeai for high level exploration, complex interactions, or if instructions are clear. @cursor_ai composer for quick back and forth iterations without losing the flow
codex is great and i use it more than claude, but this post is about design.
just the simple fact that when you switch jobs regardless of how long you’ve worked somewhere, your work “friends” are people you almost never talk to again, and your kids have grown up who you hardly know is enough to figure out how to make remote work.
Why Remote Work is White Collar Fraud.
"I have a three-year-old and a five-year-old. The idea that I could do any work at my house is like a total fantasy.
The kids come home at 3pm, your work day needs to keep going. I'm highly against it." @typesfast
you’re never working the full 8 hours. and you’re never doing the kind of collaboration that can justify commuting to office every day.






