A show about the stories that get told about groups, how those stories get made, and what we think they get wrong.
Joined November 2022
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In the Demo Podcast retweeted
Tomorrow the next episode of In The Demo drops and it features an interview with @katycoduto, PhD, author and researcher. Subscribe to get it in your feed tomorrow! buff.ly/3WIRgyu
In the Demo Podcast retweeted
It's not all 🍆 & 🍑 & 👻 out there. When it comes to how Millennials think & act about sex, there's a LOT more variation than the #millennialmyth would suggest. @cindygallop unpacks how Millennials are shaping the social sex revolution on our latest ep. buff.ly/3WIRgyu
In the Demo Podcast retweeted
Zillennials: The Millennial & Gen Z Mash-Up
WTF!
Please stop using these categories. Use data analysis instead.
Some call these category names "astrology for marketers."
Podcast Link: plinkhq.com/i/1655565898
Please listen to the podcast series called "In The Demo." @IntheDemoPod is hosted by @farrahbostic and @apierno. It's all about the Millennial myth. The entire first season is available.
How did the generation defined by hope become the enemy?
Where do stories this big come from?
And why does it matter?
Introducing In The Demo, a new podcast about how stories of groups are created, subverted, and destroyed. In the first season, experienced strategists and researchers Farrah Bostic and Adam Pierno pursue the origins of the Millennial Myth.
Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions.
Adam Pierno, author and brand consultant, and managing director of brand strategy at Arizona State University.
ALT In the Demo
In the Demo Podcast retweeted
So, @apierno & I have been making @IntheDemoPod for a while now. But here’s the thing: we also have a substack, and I’ve roped Adam into writing for it! So now you’ll get weekly emails announcing new episodes & sharing ideas we’re exploring. Sign up here: open.substack.com/pub/inthed…
In the Demo Podcast retweeted
You should subscribe to this!
And also… oh we have an episode of @IntheDemoPod about Jean Twenge’s work coming up this fall. We’re bracing ourselves for the research. Hold a thought for @apierno.
This month's bonus episode is a discussion of the late Harry Frankfurt's "On Bullshit" and what it tells us about our worst pundits and politicians.
patreon.com/IfBooksPod
In the Demo Podcast retweeted
There is a new episode of @IntheDemoPod and it features @kim_c_parker talking about @pewresearch's approach to using generations for their research and analysis. It's a great convo with an extremely thoughtful leader in the field, and you can get it here: open.spotify.com/episode/7uL…
In the Demo Podcast retweeted
Loving this episode of @IntheDemoPod - a show about the construction and deconstruction of the Millennial Myth!
A brief break in the action, but @inthedemopod is back with a great conversation with @cblacken, expert in narrative intelligence, to talk about how narratives shape relationships and power dynamics and the way we see each other and ourselves. Listen! overcast.fm/+9snYAJsyo
In the Demo Podcast retweeted
New episode of @IntheDemoPod is up - you can always subscribe to the newsletter to get updates and announcements... Find it here! inthedemo.substack.com/p/in-…
ALT Thumbnail of In The Demo logo for Substack: In the Demo - Cash, Idealism and Rose Cameron: Catching up after 2+ weeks flattened by a cold. Visit inthedemosubstack.com
In the Demo Podcast retweeted
On our latest episode, we spoke to @PaulSoldera about how audience segmentation works, and why huge "segments" like generations aren't that useful. Listen & subscribe!
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In the Demo Podcast retweeted
'Creative is king'
'Go broad or go home'
Paid social default advice has totally flipped from 'uber precise targeting with the creative as an afterthought' to 'focus on broad reach and creative is your most important lever'.
Funny how things have come full circle.
In the Demo Podcast retweeted
Some news! With @apierno, we're launching (soon) a new show: @IntheDemoPod. It's about how stories about groups get made, what they get wrong & why it matters. We've recorded about 5 eps & will announce soon. To be among the first to know, sign up here: inthedemopodcast.com/
