Lead Strategist @1of10media Book a call: https://teapawt.net/t.co/uNr8tOqalC
Wales, United Kingdom
Joined September 2013
- Tweets10.6K
- Following311
- Followers10.7K
- Likes16.2K
JD retweeted
"Outlier theory is dead"
Well, explain THIS then...
We found a doctor's creatine video that did 4x his channel average.
A clear sign that there was serious interest in the topic.
So we took that proven demand and developed a new angle around an experiment:
"I Took 5x The Recommended Creatine For 7 Days. Here's What Happened."
Then we focused on the thumbnail.
The biggest decision? Writing "25g/day" in the powder instead of "Creatine".
"Creatine" tells you what the video is about immediately. But "25g/day" written in questionable white powder? 25g/day of what?
You're forcing people to take the extra 1-2 seconds to pay attention to the title. And since the video idea was based on a proven interest topic and the proven "I did X so you don't have to" format, it worked.
Built the final thumbnail in 1of10's thumbnail generator with a few specific design choices:
- Dark wood floor so the white powder pops
- Dark clothes so nothing pulls your eyes away from the text
- Brighter wall so there's enough contrast for his face to stand out
The result? 351K views in the first 10 days, 637K in the first month. A 1 of 10 for his channel, and 4.2x outlier.
So tell me again how outlier theory doesn't work...
JD retweeted
two of my favorite thumbnails i ever worked on - both inspired from outside of YouTube
i wanted to capture the same raw intensity i always felt watching these scenes in the anime and loved this top down composition.
the result?
almost 8 million views combined, across 2 videos in completely different niches.
JD retweeted
@TeamYouTube Hi, I’m Justin Dorff. My fitness channel (@JustinDorff) (100k+ subs) has been entirely demonetized.
I’m concerned that YouTube's automated moderation systems may be incorrectly flagging my content, and I'm hoping someone can help.
I create videos documenting my personal experiences testing popular diets, health trends, and wellness products.
Recently, several of my videos were removed for allegedly violating YouTube's harmful behavior and eating disorder policies.
Every removal notification explicitly stated that my channel had received no strike and wasn't being penalized.
Yet my entire channel has now been demonetized and removed from the YouTube Partner Program.
I believe my content is being misclassified. My videos document personal experiments for entertainment and education. They do not promote eating disorders or encourage harmful behavior.
What I don't understand is why my channel has lost monetization when the videos identified as violations have already been permanently removed, and each removal notification assured me that my channel wasn't receiving a strike or penalty.
I'm respectfully requesting a manual review of my channel and the decisions that led to its demonetization.
I'd sincerely appreciate your help getting this resolved.
JD retweeted
I’m begging every YouTube strategist to replace Red Bull and Monster with Protein Drinks and Water…
And to replace 80% of gaming and streaming leisure with hiking, biking and gym workouts.
Please get in 10K-15K steps outside, and do pull-ups and dead hangs to counter spinal compression and poor circulation.
(You’re losing inches of height the more you just sit in a chair)
Take a non work trip for 7-10 days every single quarter.
Spend more time with your parents (while you can).
Cook most of your meals or hire someone to do meal prep.
Only do fancy dinner for business, or twice a month… live on protein and fiber intense meals and fuel the gym sessions.
The fancy dinner isn’t about your bank account, it’s about your body fat %…
Cut it down to 14%, ideally 12%.
Get blood work done twice a year.
Get a physical NOW if you haven’t done one this year.
No coffee or caffeine after 11am.
No more late night sessions, 8 hours of sleep is mandatory.
Gym workouts are not skipped in the hotel. It’s 3x to 5x per week, non-negotiable.
Your health is your single most important asset.
Act accordingly.
You should be able to pass military PT for your age.
JD retweeted
HOW TO GET AN EXTRA 1.8M VIEWS
1. Find different composition ideas using 1of10 Optimize feature which scans your video and finds different angles to your current title/thumbnail.
2. Use 1of10 Thumbnail Generator to create a new polished thumbnail.
It ACTUALLY works and just takes a few minutes!
JD retweeted
YouTube is going to nuke this shit lmao
In 6 months you’ll see so many “YouTube demonetization me with no warning!”
Play retarded games win retarded prizes
JD retweeted
Top YouTube strategists don't succeed by moving immovable objects.
Many people forget this.
I won awards and turned long-term clients into business partners by investing time and energy in YouTube creators who just need a nudge to move faster.
Not the ones who say they want to achieve xyz crazy goal, but whose output doesn't match what that goal requires.
That's also why I don't make the most money in this space, even though my public success is more proven than many competitors who might do 2-10x my MRR.
I don't care about 'money-maxxing'. I care about working for 5+ years with the same creator who can leave at any time but still chooses to stay in the trenches with me because I am being paid to be wrong at a lower rate than the average human.
This only happens when you focus on building relationships that go beyond thumbnails and edit feedback.
If you are a creator, ask yourself this before you work with a strategist:
Do I feel I would stick by this strategist even if we have a bad month, simply because of the value they add at every level?
If you are a strategist who wants to do this for the next ten years, ask yourself:
Am I willing to show up beyond deliverables for this creator because I am invested in their success, to the point where how much money I make from them today isn't my main motivator?
JD retweeted
I used to run Au's social media.
They just sold for £300m.
Most followed vodka brand in the world.
Here's what we did that big brands wouldn't 🧵👇
US drinks giant completes purchase of viral Au Vodka brand for £300m bbc.in/4h5Jyux
JD retweeted
I don't disagree but it also just make views less meaningful and removes their impact to signal to a viewer what's qaulity and what's not.
JD retweeted
I helped this channel add ~30K subs to their channel in 3 months
One of our videos is about to reach 1M views
All on a niche Real Estate Law channel
None of it was luck. Just ideas, titles, and thumbnails
JD retweeted
If you want YouTube Experts to follow ON TWITTER, here you go:
@PaddyG96
@robertoblake
@MarioJoos
@Vexian
@JDstrategy
@thumbnaildavid
Other than that, Go find people on YouTube with REAL PROOF and YouTube experience.
JD retweeted
Logan was getting under 5K views per video, sometimes under 1K.
One idea just hit 16k views, a 3.1x outlier. Here is exactly how we built it.
