Ireland's over-reliance on Corporation Tax is topical atm, so I wanted to give my take on how we move forward. If Ireland is going to thrive for the next 30 years, without question we need to do more to incentivize the next generation of entrepreneurs bit.ly/3Y9xJKA

They say back the jockey, not the horse. In this instance both are worldclass! We're excited to lead out @superfiliate's latest round at @happystackhq. Looking forward to growing the business with you lads in the months/years to come bit.ly/4k2Sq3B

Bad week to be a pint in Augusta

Nike always getting you right in the feels! Amazing ad for McIlroy ❤️ xitter.cf/Nike/status/1911560405…

We sent the sales team to Vegas for @shoptalk to meet some brands and close some deals. Here’s what they really got up to…

I'm a big believer that traditional SaaS GTM functions can add huge value to old school industries that don't traditionally use them. Some of you might know I own a pub in Dublin called The Storyteller. Last summer, for the craic and to test this theory, we ran cold outbound campaigns for the pub. We emailed hundreds of people working within a 2km radius of the pub to see if they fancied 'pints this Thursday' or 'making a corporate booking'. The result? Corporate bookings increased by more than 100%, and lots and lots of people were showing up for pints on Thursdays.

I’ve invested in a bunch of startups where I wire cash and don’t hear from the founder again for 12 months plus. @matthucius is the opposite of this, in the best way possible. On the first of every month, like clockwork, regardless of whether it’s a weekend or his birthday - I get a detailed breakdown of @spacegoods_co performance over the last four weeks into my inbox. Everything from CAC and revenue performance across each channel, through to a detailed writeup on any strategy changes he’s making and why. It’s absolutely unbelievable how he takes the time to do this, but it also keeps an open dialogue between him and investors to help where they can. I get a lot of crap in my inbox and ignore most of it, but this is one email I open religiously. Keep your investors in the loop, good or bad. You never know how they might be able to help.