I’ve been monitoring some NDC social media communicators, and honestly, I keep asking myself, how did we get here? Some only become active when the conversation is about their Boss or Godfather, or when their Boss is in trouble and needs defending. Meanwhile, critical government policies, achievements, party matters and national issues that require a strong NDC communication front are left unattended. We have gradually shifted from communicating for the party and government to communicating for individuals. Everybody is protecting their own interest, and the bigger picture is suffering. The NDC is bigger than any individual. Your Boss is not the party, and defending your Boss cannot be the only reason you are on social media as a party communicator. We need to bring back a coordinated, issue based communication strategy that promotes the government, defends the party and engages the opposition on matters that concern Ghanaians. How did we get here, and more importantly, how do we fix it?