⏰It’s Officially Marketing O’Clock⏰ Catch up on the news you missed last week with a brand new episode 📰 Google Ads Letting You Pick Favorites (Sort of) 💸 ChatGPT has been Ghosting Your UTMs 👻 Meta Wants Your Content for AI Homework 📚🤖 More news from: @rustybrick, @bram_social, @DarioZannoni, @ThomasEccel, @hanakobzova, @SachinT24907684, @beXtremeArpan, @glenngabe, & more! Even more news here: 🎧:open.spotify.com/episode/2re… 🍎:podcasts.apple.com/us/podcas… 📺:youtu.be/IysTow-c2IE?si=Uc8A… #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #ppc

🤖 Meta's New Terms Are Changing the Rules of the Content-Scraping Game. Meta’s reported commercial terms change could have major implications for businesses with a presence on Facebook, Instagram, or WhatsApp. The concern? Businesses may be consenting to having their website content scraped simply by maintaining a presence on Meta’s platforms. For brands that rely on these platforms to reach customers, opting out may not be as simple as flipping a switch. Hear more about Meta’s new commercial terms on this week's episode of Marketing O’Clock 👉youtu.be/IysTow-c2IE?si=OAqi…

🔎 AI Mode is moving closer to Google’s center stage. A new test spotted by @AndellDam and shared by @Marie_Haynes shows a sticky sidebar in Google’s traditional SERPs that keeps AI Mode within reach and lets users revisit past queries. The takeaway? AI Mode in Google isn’t just another feature to keep an eye on. It’s a signal of where Google Search is headed. Hear more on this week’s episode of Marketing O’Clock 👉 youtu.be/IysTow-c2IE?si=DocT…

⏰It’s Officially Marketing O’Clock⏰ TikTok Brings AI to the Ad Party 🤖 Google Ads Lets You Preview AI’s Homework 👀 Google Wants Your UGC Fresh Out the Oven 🍳 More news from: @rustybrick, @ThomasEccel, @TheMarketingAnu, @glenngabe, & more! Even more news here: 🎧:open.spotify.com/episode/5fH… 🍎: podcasts.apple.com/us/podcas… 📺: youtube.com/@MarketingOClock #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #ppc. .

Man, Google, it’s getting a little hostile in here… @BorisBeceric is feeling the same way our team is about Google’s automated promotion extensions, which allows the platform to pull promotions from your website and put them into an ad. And bonus: the feature is automatically turned on and hidden in your account-level settings. Maybe let marketers decide what goes in their own ads? 🤨 Hear more about what Google’s been up to on this week’s episode of Marketing O’Clock. 👉youtube.com/watch?v=dC_22Lh5…

⏰It’s Officially Marketing O’Clock⏰ Investigating How AI in Search Is Impacting Users & Publishers 🔎 There’s a New AI Mode Ad Format 🤖 OpenAI’s New Agent 💻 Google’s AIO Is Taking Over Branded Queries ⬆️ More news from: @stephanietwang, @yakovbart, @saharshagarwal, @Ananya_Sen_, @AnthonyHigman, @MrDannyGoodwin, @chris_nectiv, @gregfinn, @TheMarketingAnu, @rustybrick, @MordyOberstein, @BorisBeceric, @beXtremeArpan, @glenngabe, @bram_social, @ThomasEccel, @adhutchinson, @mosseri, @lilyraynyc, @SarahPerezTC, @CharlotteTobitt, @jason_kint, @b4k_khushal, @finkd, & more! Even more news here: 🎧:open.spotify.com/episode/2Jy… 🍎:podcasts.apple.com/us/podcas… 📺:youtube.com/watch?v=dC_22Lh5… #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #ppc

Muse AI is sneaking around like a ghost behind the scenes! 👻 @gregfinn challenged Muse to make a website about chicken wings with just one line of prompting, and POOF, it made a whole page. 🪄 Hear why Greg is impressed with Meta’s AI agent on this week’s Marketing O’Clock. 👉youtube.com/watch?v=P6Yz6zVv…

Google Search Console is now letting you see a multimodal filter that explores how people are finding your content using the secondary ways people use Google. Think of methods like uploading images directly into search, Circle to Search on Android, and more. While Google claims to look at the metrics that really count, our team has one question: Where is the click data? Thanks @rustybrick for sharing the news, and hear about more Google developments on this week’s Marketing O’Clock. 👉youtube.com/watch?v=P6Yz6zVv…

You Can Enjoy Some New YouTube Tools! 🔨 How Many Conversions Can Smart Bidding Learning Take? 🤔 A Google Capability Allowing Advertisers to Utilize Offline Data to Fill In Gaps. 🧩 More news from: @glenngabe, @robertoblake, @TheMarketingAnu, @nicola_agius, @AndellDam, @AnthonyHigman, @hanakobzova, @jcvangent, @ThomasEccel, @rustybrick, @SachuPatel53124, @b4k_khushal, @adhutchinson, @bram_social, @beXtremeArpan, @JohnMu, @MrDannyGoodwin, @josephfcox, @rmstein, @ayman_ali09, @HirokoImai2, @BubblesUp, @ritwikpavan, & more! Even more news here: 🎧: open.spotify.com/episode/5r0… 🍎:podcasts.apple.com/us/podcas… 📺:youtube.com/watch?v=P6Yz6zVv… #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #ppc

Publishers might finally earn compensation from Google for its AI’s use of their content. In their new test, the AI Contribution Pilot, certain publishers are being paid for their work’s use within AI Overviews, AI Mode, Gemini, and more. Our team covers what we do and don’t know about this test. Thanks, @rustybrick, @Jessdaviesmk, and @SPGuaglione, for sharing this news. Hear more Google happenings on this week’s Marketing O’Clock. 👉youtube.com/watch?v=CnuEtlLz…

Using AI for graphics can be controversial, even when utilizing it to save time. One coffee shop owner learned this the hard way when using the technology to make a menu. Our team explores the complexity of this dilemma and how it can impact smaller businesses. Thanks, @katienotopoulos, for sharing this news. There have been big stories emerging about AI, and we cover it all on this week’s Marketing O’Clock. 👉youtube.com/watch?v=CnuEtlLz…

⏰It’s Officially Marketing O’Clock⏰ Google’s AI Contribution Pilot Might See Publishers Getting Paid 💰 OpenAI Is Testing an Ad Format Called Sponsored Agents 🤖 A Peek Into the Google Ad Tech Case's Ruling 🫣 Google Ads Venting With a Special Guest 😖 More news from: @rustybrick, @Jessdaviesmk, @SPGuaglione, @jason_kint, @RyanJones, @siliconvallaeys, @bigalittlea, @jyllsaskingales, @adwordsgirl, @MrDannyGoodwin, @ThomasEccel, @mr_govindsingh, @semexpertnav, @brodieseo, @SachuPatel53124, @hanakobzova, @mikeryanretail, @bram_social, @beXtremeArpan, @glenngabe, @PPCGreg, @Adriaan_PPC, @DCubbins, @emmymrtin, @katienotopoulos, @mags_h11, @Jon_Christian, @adhutchinson, @AnthonyHigman, & more! Even more news here: 🎧:open.spotify.com/episode/62e… 🍎:podcasts.apple.com/us/podcas… 📺:youtube.com/watch?v=CnuEtlLz… #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #pp

Google’s AI Mode might be ripping you off, literally. 💵🤫 A data study found that AI Mode allegedly shows the same products as Google Search, but they are 21.6% more expensive. This data came from a period of 23 days across 100,000 SERPs and AI Mode responses. Thank you @hugohuijer for sharing your interesting research! Learn about more AI happenings on this week’s Marketing O’Clock. 👉youtube.com/watch?v=AYC8_jcX…

Keep your eyes peeled for spam hacks! 👀 Sam Sarsten and Naomi Stevens spotted a spam hack where someone was making AI-generated images of vehicles and signs for businesses with COMPETITORS' phone numbers on them and putting them onto Google Business Profiles. Luckily, the spammer’s profile was shut down. Our team is here to update you on hacks you need to be wary of. Learn more on this week’s episode of Marketing O’Clock. 👉youtube.com/watch?v=AYC8_jcX…

⏰It’s Officially Marketing O’Clock⏰ The EU’s DMA Changes Push Google Search Toward An All-Time Low ⬇️ Meta Introduces Another AI Agent 🤖 Two New Google Ads Features For Local Advertisers 🚀 More news from: @GinnyMarvin, @AnthonyHigman, @rustybrick, @Lluc_SEO, @MalteLandwehr, @AlfredSimon, @JonKagan, @CyrusShepard, @ShepardDesign, @bram_social, @TheMarketingAnu, @mikeryanretail, @beXtremeArpan, @SachuPatel53124, @lilianr, @hugohuijer, @hilbertspaess, @saprmarks, @EvanHub, @adhutchinson, @evanspiegel, & more! Even more news here: 🎧:open.spotify.com/episode/0I2… 🍎:podcasts.apple.com/us/podcas… 📺:youtube.com/watch?v=AYC8_jcX… #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #ppc

Can you file a poop lawsuit? 🚽 A mysterious search term that @AnthonyHigman found highlights some of the trouble you can run into with phrase match. Hear more marketing insights on this week’s Marketing O’Clock. 👉youtube.com/watch?v=ILlTvB-K…

MAJOR INVASION OF PRIVACY ALERT 🚨 Meta AI commented very invasive questions under a woman’s post with her child, including inquiring about the child's age. The platform also pulled up photos that the woman said she'd deleted. Our team thinks this is creepy, and it seems we’re not alone. Thanks, @CoryOnBrand, for updating people on this story. Hear more about AI on this week’s Marketing O’Clock. 👉youtube.com/watch?v=ILlTvB-K…

⏰It’s Officially Marketing O’Clock⏰ Judge Rules That Google’s Ad Tech Business Doesn’t Have to Break Up 🧑‍⚖️ ChatGPT Ads Manager Is Now Natively Integrated as a Plugin 🤖 Google’s Pushing Conversational Campaign Creation (New Feature) 💬 More news from: @rustybrick, @ThomasEccel, @AnthonyHigman, @mikeryanretail, @glenngabe, @lilyraynyc, @hanakobzova, @beXtremeArpan, @djpinna, @mayank_jee, @adhutchinson, @TheSocialDude, @gaganghotra_, @rmstein, @CoryOnBrand, & more! Even more news here: 🎧:open.spotify.com/episode/383… 🍎:podcasts.apple.com/us/podcas… 📺:youtube.com/watch?v=ILlTvB-K… #digitalmarketingnews #digitalmarketingpodcast #digitalmarketing #seo #ppc

Google is still having problems with its AI link carousels for top stories or developing topics for AI Overviews. These issues remain as Google gears up to release this for AI Mode queries as well. While the platform has worked on fixing these issues, Google is misattributing certain information in the AI Overview. Thanks, @inspiredtaste and @rustybrick, for the insights. Hear more Google happenings on this week’s episode of Marketing O’Clock. 👉youtube.com/watch?v=ToKPXdhL…