Max Burtsev

12 books on Product Discovery (that will never stop paying off) +Key Lessons: 1. Inspired by Marty Cagan A holy grail for every PM. At least half of your ideas are just not going to work. We need to discover the product to build, and we need to deliver that product to the market. 2. Continuous Discovery Habits by @ttorres The Product Trio must interview customers together at least once a week. The book also introduces the legendary Opportunity Solution Tree. 3. The Mom Test by @robfitz A masterclass on interviewing customers. They won't tell you the truth if you don't ask the right questions. 4. Jobs to be Done by @Ulwick People don't want a quarter-inch drill. They want a quarter-inch hole. Focus on understanding the job the customer is trying to get done. 5. The Four Steps to the Epiphany by Steve Blank This book introduced the concept of customer development and influenced many other authors. Understanding customers and their needs is key. 6. Value Proposition Design by @AlexOsterwalderand others A comprehensive guide on designing your value proposition. Focus on jobs, pains, and gains. Don't forget about emotional and social aspects. 7. Testing Business Ideas by David Bland and @AlexOsterwalder A wild compendium of experiments, templates, and best practices for different product types and industries (B2B, B2C, software, physical products, etc.). 8. Sprint by Jake Knapp A legendary five-day process focusing on how to ideate and validate assumptions within just one week. My tip: Consider interview customers before starting the Sprint. 9. The Lean Product Playbook by @danolsen Everything you need to know about achieving the product-market fit step-by-step. I particularly loved the Opportunity Score and Dan's emphasis on UX. 10. Escaping the Build Trap by @lissijean It's not about shipping features from the list. Focus on outcomes, not the output, to deliver real value to your customers. 11. Innovator's Playbook by @nathanbaird_nb One of my favorites. Nathan explains how to apply a design-led approach to understand customers, distill their insights, come up with new ideas, and validate those ideas by experimenting. 12. The Right It by @Pretotyping A must-read for every PM. I loved the concept of pretotyping. Say it with numbers, ask for Skin in the Game, and collect Your Own Data. Hope that helps. What did I forget?