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Novra Design

@Novra_Design

We make complicated products easier to understand. Design, motion + interaction for fast-moving teams. ↓ See how it works

 London, United Kingdom
novra.design/
Joined August 2025
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22Media
Photo by Novra Design (@Novra_Design)Photo by Novra Design (@Novra_Design)Photo by Novra Design (@Novra_Design)Photo by Novra Design (@Novra_Design)Photo by Novra Design (@Novra_Design)Photo by Novra Design (@Novra_Design)Photo by Novra Design (@Novra_Design)Photo by Novra Design (@Novra_Design)Photo by Novra Design (@Novra_Design)Photo by Novra Design (@Novra_Design)
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AB (@ab_workss) profile pictureAB
@ab_workssSep 4
Homepages get a few seconds to make the product click. Here are 4 ways we’ve been approaching that 👀
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AB
@ab_workssNov 5
Five parts, 45 seconds. Here’s how we broke down the Pulse It launch film ↓
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AB
@ab_workssNov 2
You’ve seen the film. Here’s why it looks the way it does. Our Pulse It launch film case study ↓
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AB
@ab_workssOct 29
Don’t watch this one on mute. A closer listen to the sound design for Pulse It ↓
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RT @ab_workss: Your next launch could look like this. Our director’s cut of the Pulse It Launch Film ↓
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AB
@ab_workssOct 23
No play button on this one. The storyboard from our main Pulse It video ↓
Image from AB (@ab_workss)
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AB
@ab_workssOct 22
First @pulseitfun came to us for branding. Things escalated a little after that. A few shots from their trailer. 👀
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AB
@ab_workssOct 19
Two homepage concepts. Which one do you like, dark or light?
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AB
@ab_workssOct 13
The rough sketches and the whole process deserve some screen time too. Here’s how our Probook hero concept came together ↓
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AB
@ab_workssOct 7
How do you show a product you can’t really see? We used @ConductAI 's own visual language to represent how the system behaves.
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AB
@ab_workssSep 29
Inspired by @johnbai's Mac notch concept, we expanded Grok Bot across the entire OS. Now you can take a peek at your Grok bot without opening the app. Playable @rive_app build + Full case study in reply.
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AB
@ab_workssSep 18
Grok @bot but now it lives in a widget on your phone. In two interface versions: One for keeping several Bots in sight, and one for when you only care about a single one.
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AB
@ab_workssSep 17
Grok bot but it lives in your Mac notch now. @johnbai’s notch experiment sent us down this rabbit hole, so we built our own live version in @rive_app Playable build + case study in reply ↓
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AB
@ab_workssSep 12
There’s no reason a support screen should be this fun lol Made this for Sindibad in @rive_app It's already live in the app and playable on our site. Link in reply ↓
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AB
@ab_workssSep 10
There’s no reason a support screen should be this fun lol Made this for Sindibad in @rive_app It's already live in the app + playable on our site. Link in reply ↓
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AB
@ab_workssSep 8
We put Sindbad on customer support lol He reacts while you’re on hold, jumps in when support answers, then asks you to rate the call at the end. And it’s actually live in the app. Full story below ↓ Built in @rive_app 🔥
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AB
@ab_workssSep 2
There’s a lot happening behind one AI ad. We had to fit the whole thing into one hero for Gravity without making it feel overcooked.
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AB
@ab_workssSep 1
This is what advertising inside AI should actually look like. We rebuilt @trygravityai hero around the product instead of letting copy handle all the explanations.
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AB
@ab_workssAug 28
How do you visualize a product with way too much to show? @PlotWorkspace turns one search into videos, conversations, trends and signals. Here’s how we took the hero from rough frame to final build 👇
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AB
@ab_workssAug 25
Insurance claims have no business being this satisfying to watch. We took @candid_health existing hero and pushed the validation flow much further. Each check leads into the next and the whole claim journey plays out in one sequence. That's a live working webpage btw check out now, link in comments ↓
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