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AB (@ab_workss) profile picture

AB

@ab_workss

Creative Director, Building @Novra_Design Making good products look like it 🏎️ ex motion designer · Apple Pay, WhatsApp

novra.design
Joined October 2018
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AB (@ab_workss) profile picture
AB
@ab_workssSep 4
Homepages get a few seconds to make the product click. Here are 4 ways we’ve been approaching that 👀
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People don’t realise how much of a gamechanger Overlord is for Figma → After Effects. @battleaxedotco I love u guys 🔥
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Five parts, 45 seconds. Here’s how we broke down the Pulse It launch film ↓
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How is this an app company’s website 😭 Saved amo for the visuals, then ended up reading about the whole thing. They make Bump and Sugar. One puts your friends on a map, the other lets you draw and throw things around a chat. You can see why their website ended up looking like this. The cutout photos, stickers, weird type. It all feels like stuff you’d send your friends. That’s what I love about it. They’ve carried that feeling through everything, right down to how you use the apps. Very easy to copy the look. Much harder to think it through this well. Ridiculous work, @amoamoamo team 🔥
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You’ve seen the film. Here’s why it looks the way it does. Our Pulse It launch film case study ↓
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Don’t watch this one on mute. A closer listen to the sound design for Pulse It ↓
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A lot of keyframes behind the first few seconds, and each one has to make you want to watch the next. We shared the Pulse It director’s cut yesterday. Here’s a few seconds taken apart so you can see what our team was working on behind the scenes ↓
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Had to give these shots their own post. 🔫 A closer look at our Pulse It launch film ↓
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Your next launch could look like this 😮‍💨 Our director’s cut of the Pulse It Launch Film ↓
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No play button on this one. The storyboard from our main Pulse It video ↓
Image from AB (@ab_workss)
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First @pulseitfun came to us for branding. Things escalated a little after that. A few shots from their trailer. 👀
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Two homepage concepts. Which one do you like, dark or light?
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My quarterly deliverables: 1 (one) new cloud
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The rough sketches and the whole process deserve some screen time too. Here’s how our Probook hero concept came together ↓
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A lot goes into these hero animations before you see the final few seconds. For Probook, we first had to understand the full product flow. By the end you only see a short animation, but there are days of execution behind it. Here’s a little BTS from the build ↓
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Guess who made it?
Pulseit.fun (@pulseitfun) profile picturePulseit.fun
@pulseitfunOct 9
Meet Pulse. One ecosystem. Multiple platforms. Built for the next generation of attention markets. Launch. Trade. Stream. Distribute. Monetize. Each product is designed to bring attention markets mainstream, while capturing, retaining, and compounding the attention flowing through them. Over the coming weeks, we’ll reveal Pulse piece by piece. The waitlist is now open at pulseit(dot)fun.
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How do you show a product you can’t really see? We used @ConductAI 's own visual language to represent how the system behaves.
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Inspired by @johnbai's Mac notch concept, we expanded Grok Bot across the entire OS. Now you can take a peek at your Grok bot without opening the app. Playable @rive_app build + Full case study in reply.
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This is a design concept + live demo prototype we made at Novra, not an actual Grok feature you can install. Check the full case study plus + play with the interactive @rive_app version here ↓ novra.design/case-studies/gr…
Novra | Taking Grok Bot outside the APP — {{BuV55EapZ.UpRYt2INx}}

Novra | Taking Grok Bot outside the APP — {{BuV55EapZ.UpRYt2INx}}

{{BuV55EapZ.UpRYt2INx}} by Novra, a subscription-based creative partner for teams that move fast.

novra.design
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I vibe coded these two effects with Claude. On the Grok Bot project, one challenge was getting the eye curvature and delay so the character follows your cursor perfectly. I ended up vibe coding two custom Luau effects/scripts lol. Also, a big thanks to @ZakvanSammak for helping to set it up 🔥 For my lovely @rive_app community people, I put all the code plus settings here if you want to mess around and use it later yourself 👇
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Here are the code and a README file. And an easier way would be to drop them off for your agent in Rive / Claude and let it handle it for you ahahah dropbox.com/scl/fo/lj0rbmhp5…
grok bot Rive effects

grok bot Rive effects

Shared with Dropbox

dropbox.com
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