Business content with a human touch #Contentstrategy, #copywriting, #socialmedia with a focus on AI, machine learning, DevOps and cloud.

Berlin, DE. Kent, UK
Joined October 2007
The Berlin Content Guy retweeted
Replying to @RobertJenrick
Its disgusting Robert. I know of one household that gets £5m.
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The Berlin Content Guy retweeted
Replying to @Qivshi1
Here's my write up, which I hope is more balanced, including where we are with human cancer vaccines. cancerhealth.com/article/man…
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The Berlin Content Guy retweeted
How did LLMs kick off 2026 compared to 2025? ChatGPT entered 2025 already operating at massive scale. Its growth spike was significant compared to other established websites but smaller than that of emerging LLMs. Significant gains were also seen in app usage. >>
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The Berlin Content Guy retweeted
I have such a hard time imagining ever being infatuated with A.I. as a writer, filmmaker, or viewer. Most of the magic is the alchemy that occurs when an authorial vision mingles with the needs & contingencies of other people, of material reality, of the medium, & of time itself.
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The Berlin Content Guy retweeted
Everyone is missing the real story here. Google just passed Microsoft for the first time since the OpenAI partnership launched, and the market is finally repricing what actually matters in AI infrastructure. Microsoft went all-in on external dependencies. They pay OpenAI for model access, buy NVIDIA GPUs for compute, and integrate everything into Office. That stack has three points of failure and zero margin control. Google owns the entire chain. Gemini models trained in-house. TPUs designed and manufactured for their exact workload. Both optimized together from silicon to inference. When you control the full stack, you optimize for total cost per token, not per-component pricing. The math shows up in deployment speed. Microsoft announced Copilot features in November 2023. Google shipped comparable Workspace AI six months later but at half the inference cost because TPUs run their models 40% more efficiently than equivalent GPU clusters. This is the first major signal that vertical integration wins the infrastructure war. NVIDIA sells shovels to everyone. Google builds the shovels AND mines the gold. Microsoft rents both. The $13B gap sounds small until you realize Google crossed Microsoft going up while Microsoft’s trajectory flattened. That crossing point is when the market stops pricing hype and starts pricing margin structure. The moment enterprises start buying AI at scale, the company that controls silicon to model economics wins every deal on total cost of ownership. That’s not Microsoft.
BREAKING: Alphabet, $GOOGL, has officially surpassed Microsoft as the 3rd most valuable public company in the world, now worth $3.68 trillion.
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The Berlin Content Guy retweeted
i think about this once a day
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The Berlin Content Guy retweeted
Good luck @JustWiggo walking to all 92 clubs in 92 days raising funds & awareness for @DonsLocalAction @streetsoccerfdn @SportLclAction & club community schemes. Clubs en route v helpful. Swansea, Cardiff, Newport, Bristol City, Bristol Rovers so far 🙌🙌 @Walk92uk 🚶‍♂️‍➡️
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The Berlin Content Guy retweeted
"what time is the debate" query on google is a deep commentary on state of internet .. most obvious one box ever answer, but instead pages and pages of SEO optimized crap that hides the answer you obviously want
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The Berlin Content Guy retweeted
me after reducing friend's wordcount by half
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The Berlin Content Guy retweeted
A lot of people would really benefit from taking a class where they could only write essays from the opposite point of view to what they actually believed. This is a basic life skill that everybody should master.
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The Berlin Content Guy retweeted
Use us or lose us. Hospitality is a vital industry that piles money into the government’s coffers, employs millions and supports other suppliers. January is a cruel month. Get out and eat with local, indie businesses.
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The Berlin Content Guy retweeted
YES!!
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The Berlin Content Guy retweeted
Both of you , two sides of the same coin - spouting extreme and divisive comments We in the UK would all be better off if both of you pushed off somewhere else - we don’t need this rubbish from either of you 👋🏽
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The Berlin Content Guy retweeted
Currently in London. Went to The Barbican Estate this morning to find some Andor (2022) locations with the kids.
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The Berlin Content Guy retweeted
Recently used this chart and it actually works! Wonderfully precise yet humorous flow chart allows to figure out the date of an undated world #map. via xkcd.com
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The World Sports Photography Awards are proud to present our Winners of the 2023 event, sponsored by @mpbcom.
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The Berlin Content Guy retweeted
I don’t like to share GB News but this is honestly one of the most (accidental?) Partridge clips I have ever seen
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The Berlin Content Guy retweeted
“And yet it’s Cliftonville’s re-emergence – a century ago, Margate’s most fashionable quarter – that continues apace.” Golden beaches & flaming sunsets: 10 picture-perfect places on the coast of the UK | The Guardian #cliftonville #margate theguardian.com/travel/2023/…
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The Berlin Content Guy retweeted
The Berlin police have just released this artist's impression of the escaped lion in Berlin. Seems it's gone native.
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The Berlin Content Guy retweeted
Could this be... a GOOD CAR ADVERT? Nah. It's a great one. What an idea. Proper brand strategy, from product to comms.
I love this so much.
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