@ProfilaPrivacy

Stripe = money. Plaid = data. Profila = intent. Customers harvest the ads they want. Surveillance, infinite scroll, engagement engineering, GONE.

 Switzerland
profila.com
Joined December 2015
  • Tweets14.9K
  • Following2.7K
  • Followers11.8K
1.5KMedia

The "Forward Deployed Engineer" is a Solution Architect with a Better Agent

LinkedIn has decided the hottest job in AI is the Forward Deployed Engineer. OpenAI is hiring them. Anthropic calls theirs Applied AI Engineers. Palantir, who invented the term in 2008, must be quietl…

Article · @ProfilaPrivacy
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Everybody Lies to Brands. Here's How we Designed a Channel Where They Don't.

Last month a friend sent me a photo from the Abu Dhabi Grand Prix. In it, a guy I vaguely know is leaning on a barrier, wrist cocked just so, a Rolex Daytona catching the light. The post got hundreds …

Article · @ProfilaPrivacy
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Are Luxury Brands Trapped by Big Data Hoarding and Bloated Legacy Data Systems?

what if the most powerful loyalty driver was empowering customers with agency, and genuine control over their relationship with brands?

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What happened to ontologies for privacy and personal data handling in an AI era?

Ontologies—structured models of concepts, relationships, and rules—were ahead of their time in projects like our 2019 Profila-CERN collaboration, where we built privacy ontologies for chatbots to …

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Microsoft and AI: Nadella's Davos Omission on Personal Data Sovereignty - A Concern?

This enterprise-centric view positions AI as a commodity, yet, Nadella's remarks conspicuously skipped individual data sovereignty, a glaring gap amid widespread fears of AI-driven surveillance and jo…

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Compelling Reasons for Brands to Take Notice of Profila

In a landscape dominated by surveillance advertising and eroding consumer trust, Profila stands out as a privacy-first, permission-based marketing platform. By focusing on zero-party data—informatio…

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Rethinking Web Privacy: How a Browser Could Operate with Zero Cookies

In an era where data privacy is paramount, imagine a web browser that ditches cookies entirely—no tracking, no persistent storage of your browsing habits. But how would it even function? Cookies han…

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Chapter 6 : This is what the world looks like when we win…all of us.

In the year 1900, there were 21 million horses in the US used for various transportation purposes. In NYC alone, the horses produced 2.5 million pounds of manure each and every day. But within a mere …

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Chapter 5 : Think of something useful. Then make it powerful. Lastly, make it easy

Every company and organization has very specific parts of their DNA which can explain a lot about how the company sees itself, how it operates, and how it deals with their clients or customers. At Pro…

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Chapter 4 : Zero is the new Hero

Let’s cut to the chase: the combination of zero party data and zero knowledge services is going to change everything. And not just in some cosmetic way with some new bells and whistles to the platfo…

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Chapter 3: We want to paint ourselves into a corner

One of the frustrating downsides of modern life is that certain words have been rendered almost meaningless because of overuse or, more often, misuse.

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Chapter 2: It's you. It's yours

I know this because all I read in the news is about companies doing everything they can to follow you around the Internet. I completely understand. You’re very important.

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