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Kant gave the Enlightenment its dare: sapere aude — dare to know. @cosmos_inst gave the AI age one: condere aude — dare to found. 42-True rests on the dare beneath both: Aude rogare. Dare to ask. Because watched people perform. Unwatched people tell the truth.

Great News! Are you open to outliers? 🇨🇭 Nine years, R&D-heavy. Lots of mistakes. A final pivot — and solo again, I stumbled onto a novel way to generate AI training data at scale, while solving surveillance in advertising. Ads aren't bad — placement is. Watch people, they perform. Stop watching, they tell the truth. When people tell the truth about a brand interaction: the world's first intent pair. A corpus that becomes gold in 5 years, when LLMs run out of training data. Unique. Strange. Outlier.

Why Profila is cool for brands.

How to create a signal in Profila

Privacy that depends on a company's goodwill isn't privacy. It's a subscription that can be cancelled. The only kind that survives is structural. Find a gap? Tell me. 📱 customers.profila.com

The part I'm proudest of: your training data is yours. Every match you grade creates a record — shown to you in the same JSONL a licensee receives. With a Download button. Read it. Keep it. One day it trains your agents.

And when you type DELETE, it means delete. Erased from Profila, signed out everywhere, no restore. Not "deactivated." Gone.

Something wrong? Change it yourself. You don't have to delete your account to fix your data. Most apps make deletion the only correction. We didn't.

Everything we hold about you: counted, on one screen. Download all of it as a ZIP. Your right to access and portability — in the app, not in an email to support.

Brands never see individuals — only crowds of 10+. Training records are cryptographically signed and only license at a 100-contributor floor. This is the actual payload. Read it yourself.

You see the search before it runs. The literal request, field by field, shown to you before anything leaves. Your words become a category. Your name never travels with them.

Under the hood: two databases that cannot meet. Your signals in one. Your identity in another — encrypted (AES-256-GCM), pinned to the EU. The database doing the work literally cannot name you.

Every signal you send shows a "Never sent" list: name, email, phone, address, device ID, cookies, IP, precise location — each one ticked off. Not buried in a policy. On the screen. Every time.

"How safe is my data?" is the right question to ask any app. Especially one built by a privacy company. Here's our answer — with the receipts on screen. Not "we don't." We can't. 🧵

The demo economy is the rehearsal — you're casting the real one. Vote your actual bank, pharmacy, restaurant in. Every vote tells us who to onboard next. customers.profila.com

What's real vs what's demo: Searched results = the real open web, today. Demo brands only power Served examples. And nothing fictional ever bills anyone.

And they're honest in a way real ads never are. The demo bank: "we were not given your data." The demo insurer leads with what it does NOT cover. We wrote the ads we think advertising should have been.

They exist so you can feel every ad format — carousels, banners, offers, Brand Moments — before any real brand pays for one. The whole machine, rehearsed. Nobody watching you to make it work.