Stripe = money. Plaid = data. Profila = intent. Customers harvest the ads they want. Surveillance, infinite scroll, engagement engineering, GONE.

Switzerland
Joined December 2015
Kant gave the Enlightenment its dare: sapere aude — dare to know. @cosmos_inst gave the AI age one: condere aude — dare to found. 42-True rests on the dare beneath both: Aude rogare. Dare to ask. Because watched people perform. Unwatched people tell the truth.
1
384
Replying to @scott_sage
Great News! Are you open to outliers? 🇨🇭 Nine years, R&D-heavy. Lots of mistakes. A final pivot — and solo again, I stumbled onto a novel way to generate AI training data at scale, while solving surveillance in advertising. Ads aren't bad — placement is. Watch people, they perform. Stop watching, they tell the truth. When people tell the truth about a brand interaction: the world's first intent pair. A corpus that becomes gold in 5 years, when LLMs run out of training data. Unique. Strange. Outlier.
29
Why Profila is cool for brands.
1
1
363
How to create a signal in Profila
1
1
201
The part I'm proudest of: your training data is yours. Every match you grade creates a record — shown to you in the same JSONL a licensee receives. With a Download button. Read it. Keep it. One day it trains your agents.
1
22
And when you type DELETE, it means delete. Erased from Profila, signed out everywhere, no restore. Not "deactivated." Gone.
1
11
Something wrong? Change it yourself. You don't have to delete your account to fix your data. Most apps make deletion the only correction. We didn't.
1
10
Everything we hold about you: counted, on one screen. Download all of it as a ZIP. Your right to access and portability — in the app, not in an email to support.
1
28
Brands never see individuals — only crowds of 10+. Training records are cryptographically signed and only license at a 100-contributor floor. This is the actual payload. Read it yourself.
1
17
You see the search before it runs. The literal request, field by field, shown to you before anything leaves. Your words become a category. Your name never travels with them.
1
11
Under the hood: two databases that cannot meet. Your signals in one. Your identity in another — encrypted (AES-256-GCM), pinned to the EU. The database doing the work literally cannot name you.
1
16