A Shopify brand I manage just closed out their best month of the year.
$186K gross sales. +39% month over month.
$168K net sales. +48%.
299 orders. +32%.
No major site changes. No new funnel. No "growth hack."
Most brands don’t need a new strategy.
They need to actually stick to the one that already works long enough for it to do its job
“Dropshipping is dead.”
“Interest targeting is dead.”
“ABO is outdated.”
Cool story bro meanwhile I’m doing $30K on a product straight from AliExpress.
No fancy apps.
Just a good product, solid creatives, and structured ABO campaigns.
Screenshot attached 📸👇
Client: “Are we sure this is gonna work?”
Me: adds structure, new creatives, let it cook
Shopify: +43.64% sales
Hook: Test > Don’t Panic > Profit
Still think ads don’t work? Or is it just your setup?
This is just one layer of a bigger system.
🧠 Some test cold creatives
🔥 Some scale winners
🎯 Some sniper-retarget warm traffic
It’s not about more campaigns.
It’s about better structure.
Want a 7-figure DTC brand?
I have audited and scaled 100+ DTC / e-com brands
It took me years to figure out the exact strategies that help scale.
And you can simply take my manual for FREE and apply it to your brand!
Like, retweet, & reply Ad Strategy (Must be following) for the plan.
It covers:
> my creative approach
> targeting & retargeting planning & structure
> conversion tracking & optimization
> overall ad account structure
FB is prioritizing 1st-party data that's being plugged into its AI models.
So brands must internalize their data.
We're seeing that the old framework of third-party data is taking a step back.
Now the fresh strategy is for brands to bring in-house data.
These 3 main touchpoints are listed.
Turn data into answers using both your third-party data and in-house analysis.
How to do this?
Sort the stories.
Get customers to tell you.
Take in surveys, pre and post-purchase.
Ask them questions.
And get them to give reviews, willingly.
Now that you have sorted stories, filter them out.
Data alone is great but you need to humanize it to implement it.
Create your spreadsheet and split stories into the categories I have listed.
Now, segment. Create the avatars of customers based on the value your brand/product has delivered to them.
Now you have better segments categorized into customer pattern and behaviors.
And you can find the themes around your product/brand.
You now understand the language they want to engage with.
And most importantly you know the reasons why people aren't purchasing from you.
And the flaws/improvements in your products.
What does this help with?
Better implementation of data sets across the customer journey.
This is a challenge e-commerce brands are facing.
The interpretation of data. It is the cog in the wheel, and utilizing data is fairly hard.
But what's easier to do is: collecting data.
Once you begin collecting. You find patterns. Create based on that.
Have any questions? Leave a comment.
If you're a DTC or a budding ecom brand looking to leverage customer data into your ad strategies, DM me and let's audit your entire digital ecosystem.
To confirm if you have actually been restricted by Meta.
Go to your Ads Manager and then to Business Support Help.
It shows you the overall health of all your business assets, including Pages, Ad Accounts, Commerce Manager.
If restricted, initiate an appeal from here and present your case. Meta gives you an option for chat and email support.
Lodge your case on the chat and then receive an email.
This email appeal thread is for your follow up on the case.
In most cases, restricted accounts recover after an appeal. Disabled accounts take longer to recover and require a very strong case.
ONE IMPORTANT TIP for beginners to avoid ad account disablement:
Do not create an ad account for a client based out of your region and add their region's card details.
For example: if you're in the UAE and have created an ad account for a new business/client, and the payment card added is of the US, you will be disabled for using a different regions card.
Do not advertise explicitly on subjects limited by Meta. Do it with compliance.
You comprise the health of your ad account if more than 3 campaigns have been rejected within a short span of time.
What is something technical that you're struggling with on Meta? Tell me in the comments for a fix.
