Peter Yates (@ThePedro) header
Peter Yates (@ThePedro) profile picture
Joined February 2009
Photo by Peter Yates (@ThePedro)Photo by Peter Yates (@ThePedro)Photo by Peter Yates (@ThePedro)Photo by Peter Yates (@ThePedro)Photo by Peter Yates (@ThePedro)Photo by Peter Yates (@ThePedro)Photo by Peter Yates (@ThePedro)
China Releases Footage of an Alien Base on the Moon. China plans to release high-resolution images captured by the Chang’e-2 lunar orbiter. These images clearly show ancient non-human artifacts and structures on the lunar surface.
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Most marketers sell products… The best marketers sell✨identities.✨ Customers don’t want features, benefits, or transformations—they want to feel SEEN. Speak to who they are (or who they want to become), and you’ll never struggle to sell again.
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Peter Yates retweeted
The best place to relax is near water. After just 2 minutes of viewing water outdoors, blood pressure and heart rate drop. It's more calming to look at a lake, pool, or stream than trees or grass. Beaches are popular for a reason. Wider bodies of water bring more tranquility.
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Peter Yates retweeted
For anyone wondering why today is called a 'Bank Holiday' in the UK - campaignlive.co.uk/article/d…
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Today marks 9 years since the @Shopify IPO. That day forever changed my life (and many others lives too!) When we did the IPO Roadshow, we did 93 presentations. A lot of people did not get @shopify. They’d say: you’re just an ecommerce provider, and you’re taking a slice of the existing pie. What many failed to understand was we were not just taking a slice - we were growing the entire commerce pie itself. And that’s what we have been doing since day 1. We are making it possible for more people to participate in entrepreneurship. We are the commerce everywhere company. And we are making commerce better for everyone. And of course the biggest thank you to @tobi for creating the most incredible company (and mission) ever. Life’s work 💚
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“Air Head” is apparently the ‘world's first AI generated short film’ which used OpenAI’s SORA in it’s production youtu.be/cDMj3Gnga5M?si=AXB6…
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"The information you consume each day is the soil from which your future thoughts are grown." -@JamesClear
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Peter Yates retweeted
This is how Bernbach said print-ads should be done, the caption and picture shoudn't say the same thing. If the captions just said "Paw-print in the Snow" it would be redundant, this is 1+1=3
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Peter Yates retweeted
Genius
One key memory finding is people forget abstract points & remember the concrete & visualisable Steve Jobs was a master at this When launching Macbook Air in 2008 he didn't just say it was 2cm thick, he said (& then demonstrated) that it fit in a manilla envelope HT @grightford
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This map perfectly shows how the UK and Ireland can be the Saudi Arabia of wind power. I think we are unexcited by wind-power in part because we assume that everyone gets to benefit from it. Framed in terms of comparative advantage, it's much more potent. globalwindatlas.info/en
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Peter Yates retweeted
You will not find a better definition of ‘focus’ than the one provided by Jony Ive teapawt.net/ricburton/status/13727…
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Peter Yates retweeted
Shopify is eating their ecosystem. I've read that a lot since yesterday. This isn't true. Let me explain 🧵👇
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Great thread here on how to ITERATE high-performing ads...
😭 Are you struggling to turn your winning ads...into MORE winners? Here's how to use ITERATION to help... ✅ Decrease costs ✅ Increase sales ✅ Build MORE WINNING ADS.
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I've completed 10 Ironmans and treated over 3000 patients over the past 10 years. Here's every fitness tip I could think of: 1) Kids will only move as much as their parents do.
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Congrats Morocco, very well played!
Boo!
Spooky season is in full swing! 👻 With the scariest day of the year almost here, we went on a trick-or-treating tour of the BEST and most hauntingly clever Halloween advertising campaigns. 🎃 Click through to see them all... if you dare... 😱 #advertising #ads #spookyseason
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Totally agree
From @elonmusk's letter. This is well articulated. Personalized and relevant can be delightful. They are also crucial for SMBs and new business formation.
As a lover of cranberry sauce, this ad get's full marks youtu.be/NpJ7mcm8MnY