Struggling to scale across channels as performance dropped on core channels, with the complexities of cross-channel measurement on iOS 📲 … 2/3

Scaling app advertisers have been hit hardest by ATT 😔 … 1/3

Looking forward to this @Adweek webinar in partnership with @InMobi on 24th May (1PM EDT, 6PM BST). @JenniferCrook1 will be joined by @Moshiblum and Adrienne from @MCSaatchiPerf to break down advertiser challenges and solutions a year after ATT's rollout: lnkd.in/ecKwsGWx

All major channels saw a swing of budget towards Android last week as iOS 14.5+ adoption accelerated. Snap has seen the largest swing towards Android since ATT launched. Get all the insights in our "Post ATT Media Spend Index": hubs.ly/H0Qxb5C0

We've started seeing a bigger swing of budget to Android from iOS as iOS 14.5+ adoption increased. Get all the insights across advertiser size, channel and share of wallet by channel in this week's "Post-ATT Media Spend Index": hubs.ly/H0Qxb1F0

Will fingerprinting finally die in iOS 15? In this final snippet from our webinar last week, @alexdbauer and @pgbowen discuss details of the WWDC announcements with @peggyanne. Watch the full session on demand here: appsumer.io/article/key-less… youtu.be/p6-Z4uzCBFw

Should you trust modelled conversions from Self Attributing Networks (SANs) post-ATT? @Thomasbcn lets loose on this "fake data", but highlights where it might be valuable. Watch the full session and get all the insights here: appsumer.io/article/key-less… youtu.be/66dicq-wJjA

How is or isn't media spend shifting since ATT rolled out? @shumellais our founder and CEO shared our most recent data last week on our SKAN and ATT webinar. Watch the full session and get key insights here 👉 appsumer.io/article/key-less… youtube.com/watch?v=e-_pG1-o…

Is the IDFA essentially dead? @pgbowen from @algolift weighs-in on ATT opt-in rates and what they mean for the IDFA, to leave you in no doubt. Watch the whole session on demand and get all the insights here: appsumer.io/article/key-less… youtube.com/watch?v=YktOOeED…

Trying to understand what attributable installs are in iOS 14.5+? Here's @alexdbauer from @branchmetrics sharing a bit about them, where they're at and what it means for mobile app advertisers. Watch the full session on demand: appsumer.io/article/key-less…

We'll be joined by an all star cast of @Thomasbcn @pgbowen @alexdbauer @peggyanne and our own @shumellais

🚨 SKAdNetwork Reporting & Modelling Beta 🚨 🍏 Compare SKAdNetwork metrics to other sources 🔗 Combine metrics to create a complete performance view 💰 Model SKAdNetwork LTV from @algolift, @incrmntal & @metric_works hubs.ly/H0FnwSj0

Ad networks increase their app advertising share of wallet in Q3 💸 Consolidation reversing in Q3 benefited the top 6 ad networks who grew share of wallet 3.2 percentage points QoQ 🚀 Get the insights in our Q3 app advertising benchmark report 👉 hubs.ly/H0zYG5P0

Channel consolidation reverses slowly 📊 In Q3 app advertisers slowly began diversifying channels again after Covid consolidation in Q2. Get all the insights on how average channels used are changing by spend level in our Q3 benchmark report 👉 hubs.ly/H0zYQbc0

App advertising spend returns to growth in Q3 📈 Our Q3 report found that app advertisers started growing spend again in Q3 after the Covid lows of Q2. Get all the insights on how spend changed by category in our Q3 app advertising benchmark report 👉 hubs.ly/H0zYGLW0

Facebook's advertiser adoption falls in Q3 2020 📉 Our Q3 2020 mobile app advertising benchmark revealed that Facebook’s advertiser adoption fell below that of Google in Q3. Get all the insights on where they’ve lost advertisers in our Q3 report 👉 hubs.ly/H0zYG4J0

We’ve updated our guidance for mobile advertisers here 👉 hubs.ly/H0yZVS80 2/9