Appsumer retweeted
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@appsumer's recent benchmark report showed ATT has hindered smaller advertisers’ channel diversity. InMobi's Appsumer has launched Appsumer Starter, a free cross-channel insights offering to help app marketers efficiently grow. Learn more here: inmo.bi/3Uo581p
Appsumer retweeted
A study released by @Appsumer on Tuesday showed how far @Apple has come in monetizing its App Store. In Q2, 94.8% of advertisers spent on Apple ads, an increase of almost 4 percentage points from a year earlier. eMarketer sums it up: tinyurl.com/47h2ktcf
Appsumer retweeted
It has been a year since Apple shook up the advertising industry with ATT, SKAN & "privacy". We @appsumer compiled an e-book that assesses the impact & provides actionable insights to marketers.
info.appsumer.io/en/apples-p…
Don't take our word, take @alexdbauer's word for it.
Appsumer retweeted
Excited to share that @InMobi will be acquiring @Appsumer to supercharge performance marketing for advertisers across the globe. Together, we hope to solve a few important and pressing problems for the marketing ecosystem.🧵
Big news: InMobi has signed a definitive agreement to acquire @Appsumer, a performance insights platform for mobile advertisers that provides a 360-degree view of marketing spend across channels. Read the full announcement here: inmo.bi/3aNbJNr
Appsumer retweeted
Great summary of the new iOS 15 and SKAN 3.0 framework from @appsumer appsumer.io/article/skadnetw…?
Appsumer retweeted
Key lessons from @appsumer's ATT and SKAN webinar:
appsumer.io/article/key-less…
Appsumer retweeted
🤘Thank you @appsumer @shumellais @Thomasbcn @pgbowen @alexbauer for an awesome #ATT webinar, loads of questions & looking forward to more in the series, next one will be a deep dive on #SKAN setup & measurement 🎉🎉
Replying to @appsumer
We'll be joined by an all star cast of @Thomasbcn @pgbowen @alexdbauer @peggyanne and our own @shumellais
Appsumer retweeted
Even more key lessons learnt about SKAdNetwork (SKAN) and App Tracking Transparency (ATT): appsumer.io/article/week-3-k… (via @appsumer)
Appsumer retweeted
From "ATT optin at 4%, I told you so!", to:
1. Methodologies explained, by @alexdbauer in @adexchanger : adexchanger.com/data-driven-…
2. Alternative sources, gathered by @appsumer:
Appsumer retweeted
.@appsumer's "SKAN & ATT, week 1: Key lessons learnt so far"
appsumer.io/article/week-1-k… ft. @pgbowen @sylvainww @FlurryMobile #TimKoscella #Alovallo #BozoJankovic
Appsumer retweeted
What impact will iOS14 and SKAdnetwork have on your Google Universal App Campaigns (UAC)? appsumer.io/article/what-imp… via @appsumer
Appsumer retweeted
#mobilemarketing, January 27th:
1. Gaming genre affinity matrix (@AppsFlyer)
2. Measuring granular LTV in a SKAdnetwork era (@appsumer)
3. TikTok India Ban Now Permanent
4. Singular & plural keywords in ASO? (@AppTweak)
5. Google replaces cookies
the-cohort.io/
Appsumer retweeted
"The untold story about zeroed IDFAs on iOS 14"
Acc. to @AppsFlyer, LAT rate has grown from 24% on iOS13 to 45% on iOS14
appsflyer.com/blog/zeroed-id…
Appsumer retweeted
How key mobile media channels are responding to iOS14 and SKAdnetwork: appsumer.io/article/how-key-… (via @appsumer)
Appsumer retweeted

Pollen VC@PollenVC20 Oct 2020
🇺🇸
United StatesConnected via WebAccount-level information, not a live location or per-post device.
How key mobile media channels are responding to iOS14 and SKAdnetwork: Everything you need to know in one place appsumer.io/article/how-key-… via @appsumer
Appsumer retweeted

Pollen VC@PollenVC24 Sep 2020
🇺🇸
United StatesConnected via WebAccount-level information, not a live location or per-post device.
Key findings from the @appsumer H1 2020 mobile app advertising benchmark report appsumer.io/article/key-find…
Appsumer retweeted
Another great finance role has just landed! This flexible Accounts Assistant/Bookkeeper role with @appsumer could be your dream job. APPLY NOW or please share. ow.ly/KiR650x1KNJ
#GreatFirmsFlex #FlexibleWorking #WomenInFinance #FinanceJobs #FlexAppeal
Appsumer retweeted
Replying to @appsumer
@appsumer at @AppGrowthSummit NYC programmatic - thanks @jterry0116 and Vivian Chang for joining us on stage today. – at Manhattan, NY




























