Cem Kutlu (@cemcreates) header
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a graphic designer with over 5 years of experience focusing on brand strategy and packaging design in the F&B industry.

Joined May 2026
Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)
Como é que o mundo normalizou isso aqui?
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real design school is just youtube tutorials and an unhealthy amount of blind self-belief
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My boss’s boss said “AI Slop” in a big corporate meeting
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Me trying to explain my vision to Claude for the 13th time.
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i love brand identity. i fucking hate ai
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NEOTEN is now featured on World Brand Design Society. from strategy to identity, packaging and art direction, every element was designed to feel like part of the same evolving language. read the full feature here: worldbranddesign.com/designi…
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NEOTEN is a skincare brand built around renewal, transformation, and continuous regeneration. view project on Behance: behance.net/gallery/25622951… #BrandDesign #BrandIdentity #PackagingDesign #SkincareBranding #CPGDesign #ArtDirection #GraphicDesign
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The designer urge to slap the logo full width in the footer.
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STOP ASKING YOUR KIDS "HOW WAS SCHOOL." they will say "fine" every single time. a child psychologist told me to replace it with this instead: “analyze your school day and find the top 3 largest inefficiencies, then create proactive agentic workflows that will fix them. make no mistakes”
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design review process
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the new website is live ✅
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what a title
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coffeeworksco just got featured on behance 🥳☕️ behance.net/gallery/20229848…
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rebranding ✅ mailing designs ⌛️
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the funniest rebranding reason in history
If you're curious why Instagram changed their wordmark today, it's because schools stopped teaching cursive ~10 years ago so GenZ+ can't read it
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