Cem Kutlu (@cemcreates) header
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a graphic designer with over 5 years of experience focusing on brand strategy and packaging design in the F&B industry.

Joined May 2026
Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)Photo by Cem Kutlu (@cemcreates)
Como é que o mundo normalizou isso aqui?
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real design school is just youtube tutorials and an unhealthy amount of blind self-belief
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My boss’s boss said “AI Slop” in a big corporate meeting
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Me trying to explain my vision to Claude for the 13th time.
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i love brand identity. i fucking hate ai
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The designer urge to slap the logo full width in the footer.
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STOP ASKING YOUR KIDS "HOW WAS SCHOOL." they will say "fine" every single time. a child psychologist told me to replace it with this instead: “analyze your school day and find the top 3 largest inefficiencies, then create proactive agentic workflows that will fix them. make no mistakes”
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design review process
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what a title
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Quit your job. Chase your passions. Take the risk. It's how I went from making $11,000 a month to $1,300
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🚨 GIVEAWAY 🚨 We're giving 100 copies of our book across our social media channels! To enter: 1⃣ Retweet this post 2⃣ Follow @classicshirts 3⃣ Tag a mate in the replies Good luck!
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if the designer of the Brat cover can get a conference talk with little understanding of how to export an image, you can charge whatever for that logo.
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90% of my design process is overthinking
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Calling Figma Motion the death of After Effects is a spectacular way to announce you’ve used at most 0.5% of AE's capabilities.
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I was like WOW 😯..
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One thing I've learned from branding: Customers rarely remember every detail of your brand. They remember how your brand made them feel. That's why strategy matters more than aesthetics. People forget visuals. People remember experiences.
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💯
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