The right to win. Building @huddle01com | ex @staderlabs | Member @Safaryclub
Web 3.0
Joined March 2016
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Shalini | DeFi & Growth retweeted
Look at the contrast:
Binance loses billions:
- Coinbase manually blocks addresses
- Tether and Circle freeze billions in 60 minutes
- Ripple and World Liberty coordinate in group chats
- Executives hug it out on X
A normal user loses $50k to an approval scam:
- "Blockchain transactions are irreversible, anon"
- "Code is law"
- "Have you considered reading the contract bytecode?"
- Zero help from stablecoin issuers
Decentralization for the peasants, emergency bailouts and centralized freezes for the tier-1 cartel.
There are two crypto industries, and you’re not in the protected one.
Our team is doing everything we can to support in the current situation, including blocking sends to compromised wallets. We've also reached out to Binance to offer our help.
Moments like this call for the industry to work together. Openly sharing any useful information and helping to protect customers should come first, regardless of which platform they use. If you can do anything to help, please do!
Crypto has been through many tough times, and has always come out stronger on the other side. This won’t be any different.
My call ritual, every single time:
😎Bring the energy.
😎Camera on [99%].
😎Open with a smile.
😎And close with a smile too. No matter camera on/off.
No matter how crappy the call went!!
Sounds small. Makes a much better first impression..
the most expensive thing in content isn't writing. it's rework.
feedback comes in across channels: on whatsapp, slack, a call, a random comment on a doc. the writer edits the old draft. the client reviews the wrong one. three people, three versions, zero clarity.
so this week i rebuilt our content calendar around 2 rules:
1⃣every post gets an ID. no more "the one about the launch". it's #14. the team, the client and i all point to the same piece in 2 seconds.
2⃣every post gets version control v1 copy + v1 caption go in. feedback goes only in "v1 comments". the update goes into v2 copy + v2 caption, with its own v2 comments. and so on.
nothing gets overwritten. you can see exactly what changed and why. the client never repeats feedback they already gave, and the writer never reworks something that was already approved.
it sounds boring. it is boring!!
but boring systems are what let a small team ship more without drowning in back and forth.
good content is a skill. shipping it consistently is a system.
btw, looking to onboard more clients. if your content keeps getting stuck in feedback loops, DM me.
So Network State acquired Farcaster and the announcement is the trademark word salad.
Wasnt social media supposed to be simpler? More intuitive?
Shalini | DeFi & Growth retweeted
Been obsessively studying content about content for the last 7 years.
Here are 9 resources that are worth your time
1️⃣ Learn Copywriting in 76min
@harrydry with @david_perell
Loved the 3 rules for every sentence: can I visualize it, can I falsify it, can nobody else say it. Sounds simple until you realize 90% of what you write fails all three.
🔗 youtube.com/watch?v=TUMjnmfs…
2️⃣ How to Build a Personal Brand by @calebralston
@calebralston led GaryVee’s TikTok growth, as well as grew the Hormozis to 11.5M followers. This his completely free 6-hour course.
🔗 youtube.com/watch?v=Ch4Sl0PO…
3️⃣ We interviewed the Banksy of Gen Z
@colinrosenblum and @samirchaudry with @anthpo
@anthpo is the guy behind the Timothee Chalamet lookalike contest. If you want to understand how attention works in 2026, start here.
🔗 youtube.com/watch?v=WiykZ3rY…
4️⃣ The world building playbook for brands
@orenmeetsworld with @swhnorton
@swhnorton created Sir Kensingtons by inventing an entire fictional backstory before making a single jar of ketchup.
🔗 youtube.com/watch?v=6r82EmpI…
5️⃣ How Brands Can Speedrun Social Media in 2026
@alexgarcia_atx and @brian_blum1
The concept of thinking in sets completely changed how I plan content for activations and events.
🔗 youtube.com/watch?v=Um157jPO…
6️⃣ 2-Hour Youtube Masterclass From The Worlds Highest-Paid Strategist
@PaddyG96 with @markbrazil
@PaddyG96 has driven over 50B YouTube views. This is genuinely the most complete YouTube strategy breakdown Ive come across.
🔗 youtube.com/watch?v=Z2uoA3bh…
7️⃣ The AI System That Built a 1.4M Audience
@Sabrina_Ramonov, @searchbrat and @kippbodnar
A masterclass in content repurposing.
🔗 youtube.com/watch?v=m6DQBiNa…
8️⃣ Content Masterclass: The Most Valuable 3 Hours For Any Business Owner in 2026
@kanekallaway with @markbrazil
Key nugget for me was the 7 Lego Bricks framework: find whats winning, break it into 7 pieces, hold the best constant, improve the rest, restack, and post. If you make any kind of short form content, this is essential.
🔗 youtube.com/watch?v=VcqQmrGq…
9️⃣ AI Agents: The Most Valuable Skill You Can Learn in 2026
@remy_gaskell with @markbrazil
Can probably tell by now that i love Marks work on Open Residency 😅 This video is amazing if you want to understand how AI agents actually work
🔗 youtube.com/watch?v=5p-sq8v3…
My Watch Later is embarrassingly long and Im always adding to it. Drop your recs below, Ill watch anything good.
Shalini | DeFi & Growth retweeted
NEAR HACKATHON is now live with $250K+ in prizes.
No signup. Just ship a public repo + public demo post between November 1st & Nov 14, 23:59 UTC.
Build on NEAR Intents, chain signatures, chain abstraction, NEAR AI Cloud, & more.
Full details:
Shalini | DeFi & Growth retweeted
Everyday I am reminded how much damage was done to generations of Indian youth because the smart people were told to be quiet and humble and let their work speak, while the idiots were given free rein to have a personality.
Shalini | DeFi & Growth retweeted
If a lead ever no-shows without any heads, and after you follow up they say something like "Oh sorry, I was busy"
Don't just say "No worries, let's find a new time."
Instead say "All good it happens. Just so I make sure this is still a good fit, are you still looking to [INSERT PROBLEM THEY'RE TRYING TO SOLVE]."
This allows prospects to remember why the call was booked in the first place, and allows you to take the frame that you're not needy, and are willing to walk away if this is not a good fit.
Here’s my problem with walking billboards:
Billboards are popular because they were in a prominent place and at a line of sight where more people could see them.
The walking billboards are literally 5 6, 5 7 humans with the logos sitting below shoulder.
So yeah - yet another idea that became popular for its quirkiness and got confused for being effective because “impressions”.
Hey @EFDevcon could you please ban walking billboards from your event.
Also this is my direct question to all sponsors who spent on these billboards, what is your ROI?
How many new onchain users you onboarded?
Can you share data..
The most bullish thing a protocol can do right now is ship a UI that a normal person can read on the first try.
Shalini | DeFi & Growth retweeted
token2049? oh you mean the annual networking larp-fest where the same BDs who were in seoul last week fly to singapore this week to spend VC money on parties and drinks while onboarding roughly 0 net new users to the industry?
yeah shame i’m missing it again this year
Shalini | DeFi & Growth retweeted
I just led a workshop on founder-led marketing for @soonami_io (thank you for inviting me to do it @dikshadutta <3) and this inspired this week's article on The Web3 Marketing Hub.
If you want to know how to turn your founder into a talking head for your company - link below.
Shalini | DeFi & Growth retweeted
i’m a degen through and through, and i don’t consider myself a feminist.
HOWEVER, what the fuck is happening to crypto marketing?
yes, booth babes have always been a thing. and sure, it’s cute when you ask what a project does and a hot Asian girl who doesn’t speak English hands you a t-shirt instead.
but where does it stop?
first, we had a party at a strip club at Consensus. how is a guy supposed to take me seriously professionally while a girl my age is shaking her ass next to us?
then came the whole selling your body thing. yes, the hook is amazing. gg from a marketing perspective. but isn’t it sad watching so many women jump on this trend, even selling their “left and right boob”?
and now this.
i’m not dissing this specific artwork. as a marketer and a degen, i think it’s one of the best creatives i saw at KBW.
but i can appreciate a good hook and still ask what the fuck we’re doing.
with more and more literal porn and sexualization of women in crypto, how is this industry supposed to feel inclusive, let alone look remotely serious to anyone with more than 50 IQ?
we want institutions to take us seriously. we want more women building, investing and working in crypto. meanwhile, we’re putting fetish imagery next to “wallet screening APIs for institutions.”
the jokes write themselves.
when did “sex sells” become our entire creative strategy?
sincerely,
a tired marketer
