Draper Startup House Accelerator

We built the world's largest cargo drone @poseidonaero

We took a first-principles approach to drone design—reducing aircraft weight from 15–25kg down to 1500 grams. Our blended wing body tailsitter is by far the lightest, most efficient, and most economically viable delivery drone out there.

I'm thrilled to announce our new company @Singulate_ai and a $2.3 million pre-seed funding round. We (2 of Hopin's best engineering leaders - Nicolas Klein, John O’Gara - and other members of the early Hopin/StreamYard team) are back together to solve the biggest problem that we saw in events and B2B marketing. The problem we - and hundreds of thousands of our customers - saw was despite having loads of data from our events, product, and CRM, we still sent email “blasts” that were 98% the same message to everyone on the list with only sparse static “personalization” sprinkled in (e.g., FNAME). We left millions of dollars in growth on the table by not being able to meaningfully write for the individual at scale, despite having the industry-leading marketing automation platform, agencies, and a marketing ops team. This problem is nothing new. Every email marketing platform today offers some form of segmentation and personalization. But the ops work is way too hard for a busy marketer to take the time to do it well — and the marginal results often don’t make it worth it. The data is there, yes, but it never actually impacts the individualized content at the end because it’s simply too hard to do. So here’s what we’re building. It’s called Singulate, the future of large-scale communication. Singulate is the first generative AI personalization marketing platform - a mouthful way to say it’s the easiest way to segment and meaningfully personalize marketing emails - it lets marketers speak to the individual at scale for engagement. Singulate is designed not for persuasion in cold outreach, but for relevance for building longterm trust with customers. We’re introducing “generative personalization” - the deepest, most controlled form of personalization yet. Internally, we refer to this as “singulation” — where the name comes from: to singulate means to “break off into one.” Singulated emails perform better than blast emails because they’re written for the individual’s use case. We are just a few months into development but some of the early campaigns from our beta users have shown very promising results for engagement, including 5-10x higher click through rates. As a marketer, a writer, and a person obsessed with copywriting, this is the tool I always wished we had at Hopin. Finally, a huge thank you to our investors, @BoweryCapital in New York and @seedcamp in London, as well as our angel investors, including the Hopin founder Johnny Boufarhat, Indeed founder Paul Forster, Alex Theuma founder of SaaStock, Allen Gannett, Alen Cvisic, Liz Willits, Dillon Scanlan, Johnathan Kol-Bar, Draper Startup House, and more. Want to ride along on the journey with us? Drop your email on our new website (link in first comment).