Building Claim Avenue in public has been one of the most interesting experiences of my life.
It started as a strange experiment: what if a location in a digital city could become valuable because of where it is, what surrounds it and what its owner builds there?
At first, the city was almost empty. I had an idea, a map and no certainty that anyone else would understand the concept. Then the first people arrived. They claimed buildings, added their businesses and personalities, shared feedback, found problems and used the platform in ways I hadn’t anticipated.
That is when the project really started to take shape.
Since September, the results, activity and revenue have multiplied. Claim Avenue has now generated more than $60K in total sales. I’m proud of that milestone, but the most exciting part is watching an empty map gradually become a living city filled with people, brands and ideas from around the world.
And this is still only the beginning.
I’m now working on turning Claim Avenue into a more immersive 3D experience. The buildings won’t simply be advertisements you see on a map — they’ll become places to discover, explore and interact with as part of missions and the wider world.
Some ideas have worked immediately. Others have needed to be rebuilt. Users continue to challenge my assumptions every day, and that is exactly why I want to keep building in public.
I created the streets, but the community is bringing the city to life — one location, one building and one idea at a time.

