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** FDA GUIDELINES FOR SUPPLEMENT BRANDS FOR EMAIL** {{BOOKMARK THIS}} Be careful with your language when you start making claims on behalf of your health/wellness or supplement brand. Here’s a quick reference guide with examples you can apply to your specific brand -> angles -> underlying health conditions HEALTH/CONDITION CLAIMS: *Health claims describe the relationship between a food substance and reduced risk of a disease or health-related condition.* -You CANNOT say x brand helps with any specific medical conditions (Alzheimer's, Asthma, Insomnia, Hypertension, etc.) - YOU CAN say it helps with: mental acuity, improving sleep/promoting rest, overall wellness and other vague terms in regards to health conditions.  -Anytime we mention "__(overall, liver, eye, heart, brains, etc)__ health"    it must be changed to "___ wellness" The word 'health' is not to be used as the FDA will consider this making claims.  INFLAMMATION: - YOU CAN say it helps with exercise-induced inflammation. YOU CANNOT say inflammation by itself or joint pain/swelling. - YOU CANNOT say our product reduces inflammation for arthritis or to alleviate joint pain, as this is considered a specific health condition. -Any time you mention inflammation, you MUST put "exercise-induced" in front of it.  BRAIN FUNCTION/HEALTH: -YOU CANNOT speak on any specific conditions like Alzheimer's or Dementia.  -YOU CAN say mental acuity improvement, learning abilities and memory retention.  -YOU CANNOT claim our product reduces the RISKS of Alzheimer's or Dementia.  -YOU CAN say it reduces free radicals, in turn, HELPING reduce age-related cognitive decline. LIVER HEALTH: -if do not have many studies speaking on the impacts of liver health , this can be tricky.  -YOU CANNOT say our product helps with liver 'health', reversing damage done to it or protecting it. -YOU CAN say it helps with "overall liver wellness", but nothing more than that.  EYE HEALTH: -YOU CANNOT say our product improves vision or reverses specific conditions like cataracts. -YOU CAN say C60 "helps improve overall eye wellness", but nothing more than that. Keep this in mind:  "X BRAND CAN HELP IMPROVE OVERALL ____ WELLNESS"    NOT    "X BRAND CAN IMPROVE YOUR _(specific)_ HEALTH" Send me a DM if you need advice on wording.