creative
for big spenders šš¼
Joined December 2021
- Tweets1.3K
- Following536
- Followers4.8K
- Likes4.9K
This is the #1 ad out of 996 for a UK turmeric brand.
Itās 4 minutes long. 2.25M people in the UK have seen it in 20 days.
The brand runs the exact same pitch with a 52-year-old tradesman talking to camera. Same copy, same headline, launched a day later.
That one: 420K.
This one: 2.25M.
Why it works:
ā The words do the targeting. Every line is written for a British scaffolder with knackered knees
ā The picture does the stopping
ā The skeptic is the hero. Heās already tried turmeric and says it did nothing
ā The brand isnāt named until past the halfway mark
And itās not a fluke. 6 days later they launched another one for liver support. Also #1 on its page, 1.2M reached in 14 days.
Your customer doesnāt need to see himself. He needs to hear himself.
Meanwhile youāre still paying UGC creators to ālook like the customerā š
We broke down the whole template: the 9 beats, the lines they reuse word for word, and how to make one with AI.
Want it?
1. Follow our account
2. Comment āBABYā
Too shy to comment? Here are the links:
Playbook: eminent-jaguar-5f2.notion.siā¦
Ad board: app.tryatria.com/workspace/bā¦
soon the entire world will know about denise and marcus
you guys are gonna have to come up with new names
dramas are halving CPAs
ROAS positive in supp space first purchase
giving entire ad accs 50% lift in spend in days
beating every other format on engagement and performance rn
#1 in ad acc
and the only place thatās giving you the 1 click production pipeline right now is marketing mafia
can you imagine sleeping on this
only you could imagine something like that
is this you, anon?
100% AI Drama Ad with Seedance 2.5...
one of the biggest opportunities this year with ai ads and the easiest one to convert....
the only thing you need to convert is take your winning ad and turn it into a storytelling ad minimum 2-3 mins.
make sure the story is engaging though and the hook is smth catchy like we have seen with resilia:
- cheating husband
- cheating wife
- wife getting compared to another girl
- etc...
the reason people like drama ads is because they're very entertaining to watch especially if you use multiple cuts per video which will keep them hooked.
š
the DRAMA playbook was written long before any of us were born
just ask Chris Haddad
drama ads got popular recently...
me and @hookrate_ have been doing drama ads for more than 5-6 months š
here's what you should have in mind:
- make sure people immediately associate themselves with the problem otherwise you will attract bad traffic
- make controversial dramas (cheating husband, c*** husband, rejected simp, etc...)
- introduce other solutions before showing your product
- try to not show the product at all, but send them to an article on the product the actor is using
- hook is very important, do smth controversary and clickbaity
- think like chinese guys
here's a random automated drama ad i did using joseph's skill:
reacher season 4 episode 7's chemical weapon reveal will tell you how to write mechanisms better than any copywriting course out there
tross mi
5 more, actionable game
- the structure of magic
- reality in advertising
- the emotion thesaurus
- tricks of the mind
- the brilliance breakthrough
im still waiting on an info operator to run the first fully ai live webinar with ads like this funnelling into it lol
one of the biggest things on webinar is energy, if you can nail that you get the sale
now you can fake it with ai and id be surprised if anyone would tell the difference if its done well
streamers already doing it
soon all ads everywhere will be ai
every second scroll is ai
real creatives are only going to get stronger
make the first half
download
reupload the first half
replace the lyrics for next set of lyrics(script)
generate
drag n drop and line up on capcut
it will be 1:1
if you donāt like it
split it into different sections that would make sense for the music to emotionally follow the stories ups and downs
ie
verse
pre
chorus
verse
break
pre
chorus
but still upload the same reference song each time so it matches the vibe
this is how you get consistent 10min+ song ads
Dramas 4 U, DramaBox, Sunny movies, are uploading over 100,000 ads every 30 days
and you are still only doing claymation, Pixar and ugc
the awareness is huge for dramas
look at this comment section and the likes
this is ai fruit slop for the facebook crowd
format familiarity + punch in the gut hook
= smoking em
we have been cracking DRAMA ADSā¦
extremely popular right now and way easier to generate with the latest modelsā¦
hereās what @hookrate_ also did in the ai ads community:
the game is done
me and @hookrate_ have finally cracked AI UGC with seedance 2.5
this is probably the craziest realism i have seen from any tool.
perimeno girlies are about to be cooked on fb...
this is how it looks like with my latest workflow:
