@iamDigiRob

Media & Marketing Consultant. Former agency guy. Opinions are my own, especially the incorrect ones

 London, England
Joined February 2020
  • Tweets392
  • Following158
  • Followers70
42Media
Some thoughts of mine on the value of a marketing consultancy's external, objective viewpoint to assist with your marketing operations challenges #marketing #consultancy observatoryinternational.com…

The value of external objective expertise - The Observatory International

How to bring clarity, alignment and ensure that your marketing resourcing and capability decisions are informed by the right inputs

observatoryinternational.com
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A great piece from my colleague and Observatory International's co-founder, Lucinda Peniston-Baines, on how using a marketing consultancy can augment and upskill your existing resource and expertise #marketing #consultancy observatoryinternational.com…

How to solve a lack of marketing resource and expertise - The Observatory International

Are you struggling to deliver your projects and initiatives through lack of marketing resource and expertise - here's how to solve that.

observatoryinternational.com
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A very helpful piece from my colleague, Christine Downton, on ways to establish a clear vision and direction for your marketing organisation #marketing #consultancy observatoryinternational.com…

Achieve vision and direction for your marketing organsiation - The Observatory International

To deliver clear vision and direction for your marketing organisation you need fresh perspective, objectivity, experience and authority

observatoryinternational.com
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iamDigiRob retweeted
ADWEAK@adweak20 Feb 2024
BREAKING: Client Wants Tik Tok Video That Mentions The Brand At Least Four Times, Repeats Call-To-Action Twice But Doesn't Feel Like An Ad
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“Nonsense, the microwave is for soup or drying socks!” Genuinely think that this is my favourite line in an advert for a decade. Brilliant oddness. Well done to whoever at @VCCP came up with this
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One step closer to the OASIS and Ready Player One. I’d best brush up on my 80s arcades and Rush albums…
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Client budget cuts.
VeryBritishProblems
@SoVeryBritish19 Jan 2024
Write a sad British story in three words. I’ll go first… Empty biscuit tin.
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iamDigiRob retweeted
dave trott@davetrott19 Dec 2023
Nice Christmas ad - (r/t: Andy Victor Smith)
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iamDigiRob retweeted
R/GA
@RGA19 Dec 2023
I don't remember this one
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“Now I am become Death, the destroyer of worlds.”
Elon Musk
@elonmusk23 Jul 2023
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
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Today is the launch day for my new book on applying behavioural science to marketing It has sold out on Amazon this morning but Blackwell's, Waterstones and WH Smiths still have copies at the moment if you want one blackwells.co.uk/bookshop/pr…
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Wait, so 2023 *ISN'T* the year of the Metaverse?! thestreet.com/technology/mar…
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So. Many. Steps. It feels like he's digital filibustering
Rishi Sunak
@RishiSunak6 Mar 2023
Innovation means growth📱
QR code to announcement on science and technology

ALT QR code to announcement on science and technology

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Great thread from @garius in light of recent QR code use (and failure!). Includes the brilliant line: "But then I'm not a crypto bro cosplaying as Prime Minister"
John Bull@garius6 Mar 2023
Barcodes were patented in 1949, although the first proper use was in 1967 with the KarTrak system across all US Railways. In this, cameras would read a set of coloured lines off the side of trains. This would allow companies to track their freight cars across different networks.
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Marketing industry quote of the day: "Now that 90% of the metaverse has been unmasked as just gaming dressed up in pretentious language...." Love that from @contagious
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Brands need to think twice before entering ‘the metaverse’. our senior consultant Rob Foster, explains why strategy should be more important than fear of missing out - ow.ly/81Um50LfFyi
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iamDigiRob retweeted
WFA@wfamarketers18 Oct 2022
🔴 “Brands need to think twice before entering the #metaverse. They should experiment, but they should not expect any financial return.” 👉 Read @iamDigiRob (@observatoryint) his take on marketers their fomo on the metaverse: bit.ly/3TsooJP. #Marketing #GlobalMarketing

Ditch the metaverse FOMO

Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory International, explains why strategy should be more important than fear of missing out.

wfanet.org
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Thankfully some intelligent responses were given to this question. As shown via our report with the WFA (see thread), cost-savings are a benefit of effective in-housing but should not be the objective going in. #inhousing #marketing #agencymanagement campaignlive.co.uk/article/i…
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The report conducted with @wfamarketers: wfanet.org/knowledge/item/20…
A piece I wrote about ‘the metaverse’ and the agenda behind opportunities in Web3 technologies #metaverse #marketing #advertising
Observatory Int'l.@observatoryint13 Oct 2022
Brands need to think twice before entering the metaverse. @iamDigiRob Senior Consultant at The Observatory International, explains why it’s best to be cautious. ow.ly/Z6nz50L5Nkz
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