Media & Marketing Consultant. Former agency guy. Opinions are my own, especially the incorrect ones
London, England
Joined February 2020
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iamDigiRob retweeted
Today is the launch day for my new book on applying behavioural science to marketing
It has sold out on Amazon this morning but Blackwell's, Waterstones and WH Smiths still have copies at the moment if you want one
blackwells.co.uk/bookshop/pr…
iamDigiRob retweeted
Brands need to think twice before entering ‘the metaverse’. our senior consultant Rob Foster, explains why strategy should be more important than fear of missing out - ow.ly/81Um50LfFyi
iamDigiRob retweeted
🔴 “Brands need to think twice before entering the #metaverse. They should experiment, but they should not expect any financial return.”
👉 Read @iamDigiRob (@observatoryint) his take on marketers their fomo on the metaverse: bit.ly/3TsooJP.
#Marketing #GlobalMarketing
iamDigiRob retweeted
Marketing is going through a talent crisis. How can we fix it? ow.ly/gP6y50L5MEV
iamDigiRob retweeted
The Observatory International is recommended in the top 50 Marketing Brand & Pricing Consultancies in the Forbes World's Best Management Consulting Firms 2022. Well done team!
ow.ly/XeB250Kpgyf
iamDigiRob retweeted
If you are one of the 82% who think ‘creativity is marketing’s superpower’, you won't want to miss the @wfamarketers webinar on Clients & Creativity exploring the results from the WFA’s global study into clients & creativity - ow.ly/OXHU50KpfHS
iamDigiRob retweeted
We're enormously proud to be ranked in the @Forbes World's Best Management Consulting Firms 2022
iamDigiRob retweeted
75% of major multinationals said that they were ‘somewhat satisfied’ or less with their current agency roster structure. A shocking statistic in our recent report with @wfamarketers on Agency Rosters. Contact us for more information. wfanet.org/knowledge/item/20…
iamDigiRob retweeted
The Observatory International ranked in the Forbes’ World’s Best Consulting Firms of 2022. Take a bow team! ow.ly/VGXC50Kk8Ar
iamDigiRob retweeted
Our top tips to drive high response levels in Performance Measurement Surveys ow.ly/gEO450KcwAK
iamDigiRob retweeted
Lessons learned from the marketing community on how to attract, nurture and retain talent - ow.ly/JsJE50Jzfvu
iamDigiRob retweeted
Overwhelmed by the new technologies that are coming to replace cookies? Our graphical breakdown should help you wrap your head around all of them!
iamDigiRob retweeted
Delighted to be a signatory to the Pitch Positive Pledge - ow.ly/4IJY50J7zPI
iamDigiRob retweeted
We had a highly productive and engaging day yesterday so really looking forward to the next instalment on Day 2 of our Global Partner's Meeting in Paris. Web 3.0 & the Metaverse, case studies and developments to our proprietary tools and methodologies. Exciting stuff!
iamDigiRob retweeted
Looking forward to partnering with @ISBAsays today in a roundtable to debate how industry leaders can engage and retain marketing talent - ow.ly/XzNZ50J2eOv
iamDigiRob retweeted
We’re really looking forward to meeting with our colleagues next week for our first in-person Global Consultants summit since 2019. We have representation at the meeting from our colleagues from the US, UK, France, Germany, South Africa and Hong Kong markets. See you in Paris!
iamDigiRob retweeted
Recovery from the pandemic. Exponential growth of digital. Lack of digital transformation capabilities. Talent drain. Inflation. Agency capacity. And a horrific war in Europe. Stuart Pocock explains why Marketers need to pause, take stock, and reset ow.ly/go9V50IvO8F