Lipsa

This new year, I want to be extremely raw and candid with my content. And I feel the first step to being candid is to introduce myself. Hi, I'm Lipsa (eclips(a), geddit?) "Lipsa" in my native language means the "desire to achieve," and I truly believe that it captures who I am. Me in a nutshell: > experimenter at heart > solidity dev in 2017 (wish I had bought BTC back then?) > airdrop farmer in 2021 (got an airdrop from @NeoTokyoCode in 2021 and never looked back) > content + community gal now (work w amazing brands like @ledger @alchemy @trustmachinesco @zerolendxyz @FoxyLinea @TacBuild) > @Polymarket degen betting my money away > dog mom to the entire street's dogs > digital nomad in making Thinking of rebranding my profile to have my name, what do you guys think?

here's why finding a great Head of Content is so damn hard (from someone who runs into this everyday at @bbtcontent): 1. founder rescue the dream is to have someone who can make the calls i'd usually have to make myself. which ideas deserve an audit, which drafts need feedback, when to push back on client feedback and when a campaign needs a different direction. 2. agency scaling for me, the biggest win would be having someone who can maintain the same content quality across 2 clients or 5. especially when every client has a different audience, voice and idea of what good content looks like. 3. QC i'd love someone who can figure out why a piece of content is falling flat and fix the process behind it. maybe the research is weak, the briefs are vague or the writers need better feedback. 4. call-outs what i'd value most is someone who can challenge my own creative decisions. someone who'll tell me when an idea needs more work, bring a stronger angle to the table and have the judgment to back it up. 5. post-results i'd also want someone who can look at a campaign that got 100K views and ask what happened after. did it reach the right people? did anyone visit the product? what should we change next time? the dream hire is someone i can trust with the entire content process, from a rough idea to the final post.

smartest crypto marketing rn is happening outside CT. top brands are doing this on Instagram and TikTok, slowly turning into media companies. @Polymarket runs its Instagram like a fast-moving news publisher @moonpay is building an entire sports-media operation around X Games @phantom is doing Genius-style lyric parodies on TikTok @solana is showing real-world utility, like a creator selling t-shirts on Venice Beach and accepting SOL payments. i love how these brands are finding ways to get in front of people who might have zero interest in crypto yet. there's a massive audience outside CT more crypto brands should be experimenting with content they'd naturally consume.

biggest thing I’d add: distribution ≠ posting everywhere same idea gets repurposed across X, LinkedIn, Reddit, TikTok and then everyone wonders why it isn’t working. making the narrative feel native to each channel is a lost art imo. from what we’re seeing, short-form video is pulling the strongest ROI rn. even X is going heavy on video. micro-creators are winning too because smaller audiences come with stronger trust and camaraderie. our UGC campaigns are coming in at around ~$7 CPM, so we’re cooking for few brands there. 👀 with AI slop filling up feeds, well-made human content is becoming one of the biggest content opportunities rn

Coolest web3 marketers not in order: @AlexOnchain @leonabboud @kunalvg @TimHaldorsson @zacglover @ishverduzco @davidonchainx @vohvohh @justinhvogel @emilylai

dark truth about prediction markets no one tells you: > 84.1% of Polymarket wallets are in the red > only 2.1% have made more than $1K > only 0.32% have made more than $10K > only 0.033% have made more than $100K are all traders cooked?

one of the most interesting NFT mint mechanics i've seen in a while. Original Blokyz: 7500 NFTs. 225 ETH worth of supply. but 22,443 wallets committed 25,618 ETH @ ~$64M. the trick was in how the mint worked. it was a 24-hour raffle and losing entries got their ETH refunded. the collection was fully subscribed within the 1st minute, yet people kept entering for another 24 hours. because psychologically, 0.03 ETH felt less like buying an NFT & more like putting money into a lottery where you get it back if you lose. -> 100k entries. -> 200k entries / $15M committed. -> eventually $64M. the marketing was 3 loops working together: every milestone became another ss on CT → FOMO + social proof top 100 bidders got limited physical Blokyz → whale marketing months of collabs with CoinGecko, Turbo & more → community seeding the virality had been building long before mint day. pretty textbook marketing psychology. seed familiarity first, then make demand public. people are much easier to pull into something they already recognize and can see everyone else wanting.

turning two of our recent banger campaigns into full deep dives. choose which one would you like to read first: 1. how we drove 1M+ impressions for @Tangem with 100 creators at a fraction of KOL costs 2. how we helped @JupiterExchange get 130K+ Reddit views and 27x more AI Overviews in 30 day comment 1 or 2. I’ll write the topic with the most votes first 🫶

They will hate you for creating content They will hate you for being honest They will hate you for being anon They will hate for ghosting their “gm” They will hate you for showing your face They will hate for not joining your TG They will hate you for being Indian They will hate for not following back They will hate when you pick small-creators over big KOLs They will hate when you say CT is oversaturated They will hate when you tell the founder to post more They will hate when you say mindshare means nothing without users They will hate when you use AI They will hate for being SOL/ETH/BTC maxi They will hate when you have an opinion They will hate when that opinion ages well Don’t be scared. Do it anyways.

one of my favorite things is watching a community take a life of its own. > people start posting jobs > tag each other under relatable tweets > answer questions before anyone from the team even gets there > ape the same memecoin together > celebrate each other’s wins > stay active even when there’s no campaign, points or rewards running two communities I've seen this happen organically are @jupiterexchange and @stackdailyxyz there’s something so pure and beautiful about watching people genuinely connect like this. lmk if you know any more wholesome communities that I can join ❤️

should I vibecode a tool that finds your crypto soulmate from your X account? 👀

11 unsolicited advice from 5+ years of running a crypto marketing agency: -> keeping your camera on during calls matters -> saying "i don't know, let me find out" is ok -> going to crypto conferences is not a waste of time -> you can get clients in a bear market. -> bull market clients pay for awareness, bear market clients pay for conversions. -> never fully pause your sales engine (even if you have clients) -> dominating a niche > offering broad services -> adapt to trends early (X articles, Reddit, Clipping, Videos), attention shifts fast. -> make sure you lock in retainers vs one-off gigs -> everything should be in a signed contract -> take security seriously anything you’d add? 👀

hot take: founders should post more than brand accounts. people trust people more.

hey @X algorithm, why is my engagement in a bear market? looking to connect with people interested in: - creator campaigns - reddit marketing - prediction markets - ai automation drop a comment and let’s geek out about any of these together :)

projects every crypto marketer should study: @pudgypenguins for brand IP @fomo for product-led distribution @KaitoAI for creator attribution @AbstractChain for community gamification @HyperliquidX for making the product the marketing 5 very different answers to the same problem: how do you get people to talk about you when you’re not in the room? Who would you add?👀

hot take: going viral is usually overrated. 100 right users beat 100K impressions.

crypto hiring is so back

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