Rae retweeted
I miss the times when creators would create content because they're genuinely passionate about it, and not because it's incentivized.
"Well, don't you create content to make an income?"
Yes i do, but it's completely different when you're creating because you're genuinely interested in things you like versus a project putting together a $100k prize pool for creators to compete on a leaderboard.
Maybe i'm overthinking it, but i don't think people realize how much infofi has really shaped the creator landscape and the future of it.
Rae retweeted
Brand accounts are just not a great way to get in front of new people.
Zksync tweets every day, 1.4m followers, never seen them on the feed. Not even once and I'm directly in their market, I even follow some of the chains that use their tech.
The only reason Polkadot (1.5m followers) ever got on my feed is content creators I like posted about them.
I think people overvalue their own socials as a way to grow.
Great for reaching people who already are interested in you, not good for reaching new people generally.
Thoughts?
Rae retweeted
STOP REPLYING WITH AI
JUST STOP
DON'T REPLY IF YOU HAVE NOTHING TO SAY
STOP THIS!!!!!!!!!!!!!!!!!!!
Rae retweeted
things we need to normalise in crypto:
> taking a break and admitting when you’re burned out instead of pushing through
> not knowing everything about every trend or protocol
> saying no to unrealistic demands
> not turning every hobby into a side hustle
> changing your mind when you learn something new
Rae retweeted
I’m turning 41, but I don’t feel like celebrating.
Our generation is running out of time to save the free Internet built for us by our fathers.
What was once the promise of the free exchange of information is being turned into the ultimate tool of control.
Once-free countries are introducing dystopian measures such as digital IDs (UK), online age checks (Australia), and mass scanning of private messages (EU).
Germany is persecuting anyone who dares to criticize officials on the Internet. The UK is imprisoning thousands for their tweets. France is criminally investigating tech leaders who defend freedom and privacy.
A dark, dystopian world is approaching fast — while we’re asleep. Our generation risks going down in history as the last one that had freedoms — and allowed them to be taken away.
We’ve been fed a lie.
We’ve been made to believe that the greatest fight of our generation is to destroy everything our forefathers left us: tradition, privacy, sovereignty, the free market, and free speech.
By betraying the legacy of our ancestors, we’ve set ourselves on a path toward self-destruction — moral, intellectual, economic, and ultimately biological.
So no, I’m not going to celebrate today. I’m running out of time. WE are running out of time.
Rae retweeted
creators will take your job
every company is becoming a media company whether they know it or not
your lawyer, your doctor, your hairdresser, all getting leads because of content
distribution beats expertise every single time
if you're not building an audience in your field, someone else is building it for you
become a creator, xoxo
Rae retweeted
We’re hiring a Junior Blockchain/Solidity Developer to help shape smart contract development across multiple projects.
This is a 100% remote role.
Learn more: emergentx-jobs.notion.site/J…
Rae retweeted
did you know the average person consumes around 74GB of information daily?
we can't hold more than ~4–7 items in working memory.
and it’s getting worse, apparently every year, that number grows by about 5% (with AI even more)
what we need isn’t more input, it's more intent.
we need filters. prioritization. space to think.
otherwise, we just become human memory cards for random content we never asked for.
Rae retweeted
Maybe (?) a hot take:
Perfectionism is killing your marketing.
In crypto, speed > polish.
Not every tweet needs a committee.
Not every campaign needs to be a masterpiece.
So many of the companies I’ve worked with lost momentum chasing ‘perfect’ and ended up losing.
Done well & fast > done flawless.
Rae retweeted
If you’re building in Web3 marketing, community, social media, etc pause for a sec and read this.
We talk about target audience all the time, but Web3 is broad and diverse. It can feel overwhelming trying to figure out who exactly you’re building for.
So let me help you simplify that.
Here are 4 Web3 target audience categories you’ll likely come across.
(These are not specific personas, just categories you can fit your ideal user into. A framework I picked from @ThirdAcademy_ that low-key changed how I approach targeting.)
