rouk (@rouk) header
rouk (@rouk) profile picture

marketing strategist. figuring out what marketing strategy is in the ai era.

Earth
Joined January 2010
Photo by rouk (@rouk)Photo by rouk (@rouk)Photo by rouk (@rouk)Photo by rouk (@rouk)Photo by rouk (@rouk)Photo by rouk (@rouk)Photo by rouk (@rouk)Photo by rouk (@rouk)Photo by rouk (@rouk)
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feels so weird to say, but here's my first open source project in github! I built a free ai focus group tool that you need to try ASAP, here's what it does: - Generates “synthetic personas” based on your product idea - You ask them all the questions you want, like a real focus group - Get answers from the focus group, and likert ratings for each answer - Get a final insight report with a scored overview The methodology is based on a study by colgate palmolive & @pymc_labs that predicted human purchase intent with up to 90% accuracy against real human responses! get it below, let me know what you think!
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Wow
We’re excited to announce our new CapCut plugin is coming soon to @ChatGPT at CapCutWorldLA. The plugin brings CapCut's video editing and generation tools alongside ChatGPT. You can start with an idea in ChatGPT, bring it to life with the CapCut plugin right inside ChatGPT, then take your draft video to CapCut's web editor to refine, share and publish. By bringing the CapCut product you already love and use in ChatGPT, we're making content creation more seamless and efficient.
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jack dorsey is one of the greatest inventors of our time
We believe voice is the most natural way to interact with intelligence, so we created Dessa, the most authentic full-duplex speech model ever built. Talking with it feels like talking with a person…full of emotion, nuance, pauses, and a natural cadence. block.xyz/dessa
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rouk retweeted
logan paul is a year ahead of everyone all the music in his vlogs is ai generated now: > copyright free > created to fit the exact narrative > lyrics about what's happening on screen this is actually genius
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i’ve been buying Wordpress themes since 2011 knowing I’ll never have to buy one again thanks to ai doesn’t feel real yet
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this has been a game changer for me
Please please please, before you have your grokbot, hermes, or Claude do anything, ask it to go watch 20 of the top videos on YouTube about the topic. Use this skill: "I want you to learn the skill of [INSERT TASK], what I need you to do is go on YouTube, and watch the top 20 videos on that topic in the last 6 months. Export the transcripts, and consolidate all your learnings into one skill. If a certain point gets repeated often across multiple videos, give these points more weight in your skill." I've personally done this with virtually every agent skill I have, be it landing page design, LinkedIn formats, SEO articles... It takes 20 minutes to most agents to go through everything and will 10x the quality of your agent's output.
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Worth a minute of your time and please send to your kids.
This guy shows how to rescue yourself if you fall through ice. [📹 rewildu]
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since so many people are loving this, here's the full source code if you wanna remix it with whatever cocktails you like github.com/annnguyentt/vibe-…
asked Opus 5.5 to create these cocktail glass effects in three.js, and it actually delivered the effect looks sooo good
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Needed this!!
If you struggle to describe scroll animations in Claude or Codex, these commonly used terms can help. Save this for later.
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rouk retweeted
Instagram is about to absolutely break Instagram moms just discovered Claude & chatgpt can edit reels for them They are all increasing the amount they post by 3-4x. People who are teaching this have 10k+ comments each Reels about to get obliterated with butter yellow and lazy dog font Reels about to be commoditized af? What’s about to happen?
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only one dot per account?? Be fr @OpenAI
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will never need more b-roll again, working on still photo to video gen and it’s so cracked now everything got so good so fast
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this new way to attach files to projects is soooo trash @OpenAI
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lowkey significant
⚡️ Browser agents are about to get FAST. Browser Use just open-sourced Jev Ultrafast. It searched Google Flights in 7.1 SECONDS. Instead of throwing a giant LLM at every step, Jev picks the action + target in one shot. 1,092 browser calls → 101. This architecture is worth watching. 👇 github.com/browser-use/jev-u…
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I don't usually celebrate album anniversaries. I have a hard time perceiving the past. I like now, and what's to come. But this album, that turns 20 today, changed my life. I'd had success already, but everything clicked into place on this album. I met some of the greatest musicians and engineers in the world and learned so much about making records from them. When I think back on what made the album so special, some thoughts come to mind, and they're worth my remembering: Life came into the room. I rode bikes on the beach. I was goofy - most of the images from these years are of me doing something wacky. The record took time. Months of writing, giving up on lots of songs, writing new ones, moving studios, taking breaks. As I get older l tend to expect results faster. I get frustrated a little easier. But it's always been the same; you work weeks and months on songs. Some don't make it, but it's never a waste of time. You live more life, you write more songs, and the process starts again. You cherish the tight little list of tunes that matter. When just one joins the ranks, it's a blessing. Joy wins out over discouragement. You have fun with your friends, who are all on the journey of exploring the unknown with you. Great albums are built in layers. You have to become different versions of yourself to create a lasting body of work. Nobody cares how long it takes if the music is meaningful. If you want to make something truly special, you have to bring talented people in the room to contribute. Steve and Pino. Chad Franscoviak and Joe Furla engineering along with Don Smith and Dave O'Brien. Martin Pradler editing vocals. René Martinez handing me the guitar. Ricky Peterson on keys, @jamesbvalentine played some guitar on Stop This Train. Larry Goldings played B3 and @aliciakeys sang backgrounds on Gravity. Roy Hargrove played trumpet. Charlie Hunter played on In Repair. @BenHarper played slide guitar on Belief. Willie Weeks played bass with Pino on I Don't Trust Myself With Loving You. The right music with the right people at the right time in my life. That's all you can ever hope for. And thank YOU, dear reader, for giving life to these songs. Onward...
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Dario casually pressuring every other big AI dawg Anthropic giving "third-party evaluators permanent, employee-level access to systems" And Elon agreeing??? What's about to happen?
We Must Pace the Frontier: I’ve written a new essay on why the AI industry should slow down, with a three-part plan for doing so. Anthropic is unilaterally committing to the first of these steps. We’ll provide third-party evaluators with permanent, employee-level access to our systems, so that they can verify adherence to our safety measures, report on incidents, and assess models’ alignment during training. You can read the full post here: darioamodei.com/post/we-must…
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everyone needs to read this
This post looks like the start of a VERY sophisticated and well-funded PR operation to get support for Democrats to regulate AI into oblivion. Let me show you how it works: 1.) This guy, with minimal followers and no previous account activity, goes to the Wall Street Journal which publishes an exclusive with quotes from him on his resignation 18 minutes BEFORE this post goes up. Planning was clearly done in advance. 2.) Within hours, it has tens of thousands of reposts and the account has 100k+ followers. The post is punchy, quotable, it almost seems professionally written. The first three accounts to quote tweet it all do so within 15 minutes of the initial posting. Remember, this account had basically zero engagement beforehand, so an organic reach explanation seems unlikely. According to Grok those accounts are @_NathanCalvin (General Counsel at Encode AI), @peterwildeford (Head of Policy at the AI Policy Network), and @DKokotajlo (Head of the AI Futures Project), all of which are up-and-coming AI-Doomer policy advocacy nonprofits. The AI Futures Project website says it is funded “primarily” by the Survival and Flourishing Fund, which says on its own website that it has advised Jaan Tallinn, Skype creator and one of the leading investors in Anthropic, to grant over $2.5 million to the AI Futures Project since 2024. Encode AI says on its website that it is ALSO funded by the Survival and Flourishing Fund, which in turn says that it told Anthropic investor Jaan Tallinn to grant $516,000 to Encode AI in 2025. And wouldn’t you know it, the Survival and Flourishing Fund ALSO says it told Jaan Tallinn to grant $2 million to the AI Policy Institute, the 501(c)(3) affiliate of the AI Policy Network, as well. What are the odds that the first three quote tweets of Coxon’s post would all be major AI-restriction policy advocates funded generously by the same donor, who also happens to be one of the leading investors in, and a board member of, Anthropic, the company Coxon was resigning from? And all within 15 minutes of posting (two within ten)? 3.) Jacob Coxon doesn’t have much of a resume, but we do know that, in 2022, he got a $20,159 scholarship for the “long term future scholarship program” from the Good Ventures Foundation, one of the philanthropic vehicles of Dustin Moskovitz, a notorious AI-doomer who has spent tens if not hundreds of millions on policy advocacy to strictly regulate AI, while also being an Anthropic Investor himself. It also just so happens that the 14th person to quote Coxon’s post was @MaxNadeau_ (27 minutes after posting) who is the program officer for the Technical AI Safety team at Coefficient Giving, another of Moskovitz’s philanthropic spending vehicles. Max is not a frequent poster, his last posts before quoting Coxon were before Labor Day, but he was remarkably quick off the mark for this one. 4.) Basically every major Democrat politician and candidate has suddenly glommed on to this post, and conveniently, as the people cry out foe answers, Bernie Sanders already has a bill written to “ban super intelligence” and regulate AI into oblivion, and will be releasing later this week. The bill, among many other things, will create “a new cabinet-level federal agency to safeguard the public from the dangers of artificial intelligence” that will be “advised by an Artificial Intelligence Advisory Board comprised of experts on artificial intelligence.” Do you think, perhaps, Anthropic and its many investors who fund AI policy advocacy might have interest in getting to place a pet “expert” on the board of an entity that dictates what AI is and isn’t allowed to do? And isn’t it fortuitous that this whistleblower came forward with his oh-so scary stories so close in proximity to the release of the most radical piece of AI legislation ever introduced?
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Steve Jobs rolling in his grave over this crease in the new foldable iPhone
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ai has shown me that most people simply don’t want to make anything 😂
was showing my normie friends codex and how you can just make whatever you want and they literally didn’t give a fuck
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This post looks like the start of a VERY sophisticated and well-funded PR operation to get support for Democrats to regulate AI into oblivion. Let me show you how it works: 1.) This guy, with minimal followers and no previous account activity, goes to the Wall Street Journal which publishes an exclusive with quotes from him on his resignation 18 minutes BEFORE this post goes up. Planning was clearly done in advance. 2.) Within hours, it has tens of thousands of reposts and the account has 100k+ followers. The post is punchy, quotable, it almost seems professionally written. The first three accounts to quote tweet it all do so within 15 minutes of the initial posting. Remember, this account had basically zero engagement beforehand, so an organic reach explanation seems unlikely. According to Grok those accounts are @_NathanCalvin (General Counsel at Encode AI), @peterwildeford (Head of Policy at the AI Policy Network), and @DKokotajlo (Head of the AI Futures Project), all of which are up-and-coming AI-Doomer policy advocacy nonprofits. The AI Futures Project website says it is funded “primarily” by the Survival and Flourishing Fund, which says on its own website that it has advised Jaan Tallinn, Skype creator and one of the leading investors in Anthropic, to grant over $2.5 million to the AI Futures Project since 2024. Encode AI says on its website that it is ALSO funded by the Survival and Flourishing Fund, which in turn says that it told Anthropic investor Jaan Tallinn to grant $516,000 to Encode AI in 2025. And wouldn’t you know it, the Survival and Flourishing Fund ALSO says it told Jaan Tallinn to grant $2 million to the AI Policy Institute, the 501(c)(3) affiliate of the AI Policy Network, as well. What are the odds that the first three quote tweets of Coxon’s post would all be major AI-restriction policy advocates funded generously by the same donor, who also happens to be one of the leading investors in, and a board member of, Anthropic, the company Coxon was resigning from? And all within 15 minutes of posting (two within ten)? 3.) Jacob Coxon doesn’t have much of a resume, but we do know that, in 2022, he got a $20,159 scholarship for the “long term future scholarship program” from the Good Ventures Foundation, one of the philanthropic vehicles of Dustin Moskovitz, a notorious AI-doomer who has spent tens if not hundreds of millions on policy advocacy to strictly regulate AI, while also being an Anthropic Investor himself. It also just so happens that the 14th person to quote Coxon’s post was @MaxNadeau_ (27 minutes after posting) who is the program officer for the Technical AI Safety team at Coefficient Giving, another of Moskovitz’s philanthropic spending vehicles. Max is not a frequent poster, his last posts before quoting Coxon were before Labor Day, but he was remarkably quick off the mark for this one. 4.) Basically every major Democrat politician and candidate has suddenly glommed on to this post, and conveniently, as the people cry out foe answers, Bernie Sanders already has a bill written to “ban super intelligence” and regulate AI into oblivion, and will be releasing later this week. The bill, among many other things, will create “a new cabinet-level federal agency to safeguard the public from the dangers of artificial intelligence” that will be “advised by an Artificial Intelligence Advisory Board comprised of experts on artificial intelligence.” Do you think, perhaps, Anthropic and its many investors who fund AI policy advocacy might have interest in getting to place a pet “expert” on the board of an entity that dictates what AI is and isn’t allowed to do? And isn’t it fortuitous that this whistleblower came forward with his oh-so scary stories so close in proximity to the release of the most radical piece of AI legislation ever introduced?
I resigned from Anthropic today. I spent the last three years doing pretraining research at both OpenAI and Anthropic. Neither company is acting responsibly. They are racing straight to self-improving superintelligence and gambling with our lives. More thoughts below.
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Crazy to think that in 2026 we've had: • Anthropic's head of safeguards quit, warning "the world is in peril" (Feb) • OpenAI dissolved its own mission alignment team (Feb) • Unrestricted AI usage for the Pentagon (causing several researchers to quit) • Several AI models escaping sandbox testing (Since ~Q2) • 1,100+ frontier-lab employees signing a letter begging the government to pace AI development (Jul-Aug) And today yet another top researcher saying this.
I resigned from Anthropic today. I spent the last three years doing pretraining research at both OpenAI and Anthropic. Neither company is acting responsibly. They are racing straight to self-improving superintelligence and gambling with our lives. More thoughts below.
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