Tolu | Shopify CRO Design

Yo I’m Tolu, I optimize winning ecom stores I don’t just design websites, I build moats and boost profits Sharing how to craft your brand to outshine competitors and maximize conversions

claude for email outreach is a game changer, i'm looking at my emails from last year and they were such low frequency compared to now

Every few months I get a random payment from Shopify for signing clients up, thanks x

I'm itching for some claude code rn, how can it be down

Discovering Claude is best thing to happen to me in the last 12 months

DROPSHIPPING IS NOT DEAD! But the stores making serious money aren’t using AliExpress templates The brand their stores like PROFESSIONALS

Working in nigeria is not easy, no electricity all morning now my MacBook is dead

How much do coworking spaces charge in nigeria near ikeja?

Learnt how to use cursor over the weekend saved my ass

Learning how to develop a site in shopify definitely contributed to my personal development I’m tweaking the code and refreshing on repeat x100 and the page is getting worse? Client on my neck, missed the deadline for the 3rd time No hope, feel like a solution doesn’t exist Then you make a change and something start working everything makes sense now you feel like a genius Once you go through that over and over again it’s hard not to apply it everywhere else in your life Everything can be solved!

Development honestly gives me anxiety

A weak product page = low conversions. Sell benefits, not just features Add trust (reviews, guarantees, UGC) Make checkout seamless

Your ad did its job. Your store didn’t. Fix your website, or keep wasting money on traffic.

You’re finally getting consistent sales, but your conversion rate is low? That means you're leaving money on the table. There is a reason why people are clicking on your ad. They're Interested. Where you send them to is the one opportunity you have to convince them to give you their money. The only reason you can't persuade them to purchase is your site has... No Clarity. Lack of Trust. Confusing Navigation. No Motivation to Purchase Immediately. Find a way to solve these issues and your store will print.

Traffic is expensive. Conversions are free. Focus on optimizing your store, and your ad spend will actually pay off.

Your visitors are not stupid. They can tell if a website is make by a rookie. If they have the slightest incline that the site is not trustworthy they're bouncing before they even look at the product Fix up lads, get a visitors perspective You don't even have to do too much

Confused visitors don’t buy. Make your offer crystal clear, or lose them forever.

This is why you are wasting money on ads You haven't got the sauce to turn clicks into cash Your store is weak and this is how you fix it... ⚪️ Speak To A Specific Audience If your messaging is too broad, it won’t resonate. Identify your ideal customer and speak directly to their pain points & desires. ⚪️Make Your Offer Irresistible If people aren’t converting, it’s not just your ads. Your offer needs to be a no-brainer (bundles, discounts, free gifts) ⚪️Fix Your Product Pages Most stores just list features but how does this product change their life? Use high-quality images, persuasive copy & trust signals ⚪️Branding Matters If your store looks generic, people won’t trust it. A strong brand builds confidence & increases conversions. Do these 4 things to fix your store and your ads will print money!

Well done your ads are finally working, you've got a wining product! take care of your backend now before your ads die. pause.

Yeah your product is great. Cool. But your website is killing your sales. Most eCom founders think they have a traffic problem. But if your store isn’t optimized, visitors leave without buying, no matter how good your product is. You already know this though, so let me tell you the most important things you need to do to fix it. ⚪️NAIL YOUR FIRST IMPRESSION Your site needs to look trustworthy & premium. If it feels cheap or unprofessional, customers bounce ⚪️YOUR PRODUCT PAGE IS WEAAK. FIX IT A product page is a sales page, Focus on benefits (How does this improve their life?), Use high-quality visuals, lifestyle images & videos and add trust signals ⚪️YOU NEED CRYSTAL CLEAR CLARITY Confused visitors don’t buy. If they have to "figure out" your site, they’re gone, ensure branding communicates who you are & why they should buy from you ⚪️HANDLE OBJECTIONS Customers hesitate for a reason:, "Will this work for me?", "Is this worth the price?" Add a money-back guarantee Use FAQs to address objections Show testimonials from happy customers Your store should sell for you. Fix these issues, and conversions will follow.