ALT Screenshot of the title page of a journal article in Information, Communication & Society by Ross Dahlke and coauthors. The article is titled “Style and substance on The Alex Jones Show predict InfoWars sales: a multi-modal analysis of a media empire.” The abstract explains that the study combines daily InfoWars sales data from 2016 to 2018 with linguistic, auditory, and topical features from Alex Jones’s radio show and online articles, finding that some styles and topics predict next-day sales.

ALT Line chart showing daily InfoWars sales in dollars from January 2016 through December 2018. Sales are highly volatile, with frequent spikes, but generally rise from relatively low levels in early 2016 to a higher and more sustained range through 2017 and 2018, often around $100,000 to $300,000 per day, with occasional peaks approaching $1 million.

ALT Multi-panel figure showing daily trends in selected themes and styles in Alex Jones radio shows and InfoWars news articles from 2016 to 2018. The left column tracks radio show content including Power, Bio, Achieve, Focus Future, and Money; the right column tracks article content including Power, Achieve, Money, Anger, and Focus Future. Gray daily values are overlaid with smoothed trend lines, showing that some themes shift gradually over time while others remain fairly stable.

ALT Multi-panel figure showing daily trends in major topics in Alex Jones radio shows and InfoWars news articles from 2016 to 2018. Radio show panels include Nationalism, Politicians, Show Slogans, Promotions, and Fake News; article panels include Trump, Scientific Discoveries and Controversies, Media and Politics, Attacking Democrats, and Global Conflicts. Smoothed trend lines show modest but noticeable changes over time, including persistent attention to Trump and politics in articles and nationalism and political messaging in radio content.