AI Product Marketing at @UseApolloio
Portland, OR
Joined May 2021
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I interviewed 50 SaaS leaders about competition.
- how they differentiate
- how they approach competitive intel
- how they think about category creation
- how they create competitive advantages
Here are the tips that stood out to me 👇
Andy McCotter-Bicknell retweeted
the Apollo app in ChatGPT is now live. 🚀
now you can search prospects, enrich contacts, then add them to
sequences in one conversation, zero tab switching.
this is what AI-native outbound actually looks like → bit.ly/4tagW7z
Andy McCotter-Bicknell retweeted
Your @claudeai conversation just became an Apollo workspace.
Search prospects. Enrich contacts. Add to sequences. All without leaving the chat.
Apollo is now available as a connector in Claude. No API keys, no tab switching, no excuses.
Connect it here → bit.ly/4tREqzJ
Ps. For power users, we also shipped a Claude Code/Cowork plugin that bundles multiple Apollo actions into end-to-end workflows. Demo coming soon!
Andy McCotter-Bicknell retweeted
Modern GTM is broken: too many tools, too much manual work, too long to get to value.
Today, we’re fixing that with the world’s first GTM AI Assistant that actually works — what used to take hours now takes minutes.
See it in action from our founder & CEO @timatapollo 👇
Imagine experiencing a "pain point" so badly that it lands you in the hospital.
That's what happened to @b_ragone back in 2017.
He was leading ops for a 15-person startup, and the pure chaos of the role gave him an anxiety attack.
Over the next few years, he tried using tools like @LucidSoftware and @MiroHQ to make his job easier and keep systems organized. But they didn't work like he wanted them to...
So he started @puzzleapp_io—a tool for operators to plan, visualize, monitor, and collaborate on their processes and manage the big picture.
Today, they remain a single-founder, 100% bootstrapped company building software in an incredibly crowded space.
Competitors are valued at multiple billions of dollars, e.g... LucidChart: $3B, Miro: $17B, Figjam: $12.5B...
But Puzzle is laser-focused on addressing problems that can't be solved with traditional whiteboards.
They're niching down on serving process and system builders in ways that go beyond what any general-purpose whiteboard can offer.
I asked Brian if he had any parting advice for revenue leaders competing in crowded markets and this is what he told me:
"Go experience the problem first hand. It's crucial to feel the pain points your users face as they rely on the next-best alternative to do their job." 🔥
Read more about their competitive strategy here: healthycompetition.beehiiv.c…
During their beta, they struggled to find product-market fit.
They tried:
→ jamming in more features
→ improving their sales process
→ hundreds of meetings with customers
But things still didn't feel right!
So they pivoted their product to compete directly with Zapier, and added a couple big differentiators.
And their numbers REALLY started to take off.
The reason?
"It's way easier to explain why we're different and better rather than try to explain in the abstract what we are and why people should care." 🔥
Here's more of Jacob's thoughts on competition and strategy: healthycompetition.beehiiv.c…
What can startups do to disrupt well-funded incumbents?
Here's how @MadeWithCapsule is doing it against @descript and @veedstudio 👇
- hosting intimate dinners with customers, listening to their pain points, then flipping it directly into positioning and messaging 🔥
Music to this Product Marketer's ears 😌
Want more behind-the-scenes on how Capsule's disrupting the Video Editing category?
Sign up below for free and I'll send you the full interview with their Co-Founder & CEO, @doyouknowchamp:
healthycompetition.beehiiv.c…
They got their start by hosting listening parties for
@theallinpod.
Then @Jason gave them $100k to build software to do it instead...
Here's how they're taking on competitors like @LumaHQ and @partiful:
- building in public and embracing virality
- allowing creators and businesses to "franchise their events"
- ruthlessly focusing on solving one main problem: scaling events
- out-marketing them and nailing positioning and messaging from the start
TLDR: they're rejecting the concept of "if you build it, they will come" and are a prime example of product marketing done right.
Want more behind-the-scenes from River's Co-Founder & CEO, @raechellambert?
Subscribe to my newsletter and I'll send it to you 🙂
healthycompetition.beehiiv.c…
The books behind every tech bro on a Zoom call: Atomic Habits, 48 Laws of Power, Discipline Equals Freedom, Stillness is the Key
The books behind me:
