Strategist, researcher, people + ad industry hound. Founded 'The Insight Inn,' to bring people into the heart of business: https://teapawt.net/t.co/35HXq1IIiJ
Seattle, WA
Joined October 2008
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Thanks for playing, everybody #Plannerbowl 2024 was different than in the past, but still pretty rad-- thanks to all of you!
The Nerds ad paid a lot for a top creator and she basically... sat there at the end. They used her in the teaser but NOT in the ad? Weird.
3rd SECOND HALF PLANNERBOWL WINNER, for "Yeah, this is absolutely accurate cause 'cameos' don't make sense in the creator era" is @KRG for this banger that is so true, but so, so sad:
Another year of #SuperBowl advertising is rapidly going by and brands still don’t know how to use creators. Maybe next year. #plannerbowl
2nd SECOND HALF WINNER, for "Best Plannerbowl Tweet Tying Back to 'Culture'": @LeeEar for this snark celebrating the $7 million ad that hopefully reminded Disney that it ain't sh*t without its amazing writers...
1st SECOND HALF WINNER, for "Absolute Meanest-Spirited-But-Most-Hilarious-Take" is @bradleysm for this gem about the @Kia spot:
OKEY DOKE, SECOND HALF #Plannerbowl winners coming down the pike in subsequent tweets! ...thanks for playing amid the chaos, everyone! And thanks to my co-conspirators: @brianwaka @Grant_A_Walters @himmelsblog ... Here we go....
I'm sorry to report that to me, T-mobile has come off as that awful try-hard you know that tries to insert themselves and is just is SO very grating #Plannerbowl #Superbowl #Brandbowl
YYYEEESSSSSS. #Plannerbowl second half winner contender here @brianwaka @himmelsblog @Grant_A_Walters ?
Need freelance help? Hire this clever man, y'all #Plannerbowl
While I have you here if anyone out there is looking for freelance or full time strategy help hit me. These tweets are not paying my mortgage. #plannerbowl
The #Budweiser probable ad brief: "So, people don't like us anymore. But they do like Clydesdales and Golden Retrievers! #Plannerbowl #Superbowl #Brandbowl
BWAHAHAHAHAHA. Cold, @bradleysm. Ice cold. #Plannerbowl
HEY-OH! Clapback from the O.G. #Plannerbowl boss...
Microsoft: Hey Co-pilot, write me a montage spot of diverse people using my product. #plannerbowl
Tons of people in this broken system are caretakers now. Mum was the caretaker for the elder parent, I'd gathered. Maybe I was wrong, but I'm a sucker for a brand that actually tries to tell a story at this point #Plannerbowl #Brandbowl
I have several questions about the @kia commercial.
Why did we need to know mom was out of the picture?
Why did plugging in the EV turn the lights on?
Why were the grandparents locked in the house? #plannerbowl
Local pod but loving this energy. #plannerbowl
Alaska Airlines: Now you can cross your legs on our planes for $200 extra round trip, fee and taxes not included. #plannerbowl
The internet blew up about Cetaphil and stolen content from a black creator in the days before the Super Bowl #Plannerbowl. Not a great look for Cetaphil at all.
So apparently I was grabbing pie during the Cetaphil spot but honestly surprised no one's talking about it...What's everyone's takes? #plannerbowl
GO SLOWER, ads. MY GOD. Am I getting old or are they all going far too fast? Looking at you Homes.com #Plannerbowl #Brandbowl
Lots of YES AND YIKES to this @alter_abi !!! #Plannerbowl second half contender here @brianwaka @himmelsblog and @Grant_A_Walters
That Tacoma ad would have been more accurate if those sounds were made by terrified pedestrians that saw ever growing “mid size” trucks barreling down the road toward them. #plannerbowl