Ads, brands, marketing, startups. #plannerbowl. Account dormant, follow me to @brianwaka.bsky.social.
San Francisco, CA, USA, Earth
Joined April 2008
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#plannerbowl XI is happening on Reddit today! reddit.com/r/Plannerbowl/
If you’re an agency or marketing person who’d got more to say about the ads than the game, come join us.
Live comment on the ads as they appear, they will all be posted to the sub.
#SuperBowlLX #adbowl
brian wakabayashi retweeted
#PlannerBowl XI is heading over to Reddit!
🏈📺🥣
For ad nerds, strategists & planners who watch the Big Game for the commercials: this is your moment.
Follow r/PlannerBowl & join Sunday 2/8 to share your takes, debates & upvotes: reddit.com/r/Plannerbowl/
For any brand strategy, creative, marketing, or agency people watching the #SuperBowl today, join the live conversation on Bluesky with the hashtag #plannerbowl. Hot takes and snarky quips appreciated. No pitches for your AI startup, tho.
brian wakabayashi retweeted
The volunteer refs (@grantawalters.bsky.social, @brianwaka.bsky.social, @himmelsblog.bsky.social and @meggatron.bsky.social) will be liking and reposting some of the legendary posts, and crowning some winners every quarter.
Let us know if you want to help 'referee'!
brian wakabayashi retweeted
brian wakabayashi retweeted
Roll call! (If you see this on twitter, remember we on Bksy this year!):
@brianwaka
@Meggatron
@Grant_A_Walters
@after5PR
@anneegibson
@brianwaka
@caff
@Callhoun
@ceeepm
@chrisrorie
@christianazer
@dannyherrera77
@devonzdatny
@donovanstrategy
@Eri_Rho
@espicyseabass
@IAmJohnLai
brian wakabayashi retweeted
#PLANNERBOWL IS BACK for the 10th year! Do you watch the #SuperBowl just for the ads? At parties, do friends turn to you and ask "What was that?" Are you an #adnerd who likes to talk #adstrategy? If you answered yes to any of these questions join us on Sunday ON BLUESKY!! 🧵
brian wakabayashi retweeted
It's official: #PlannerBowl is moving over to Bluesky.
"Like" our custom feed to follow future Planner Bowl conversations, and invite your fellow advertisers and strategists to join as well.
Save the date: 2/9/2025.
See you in the blue sky!
bsky.app/profile/did:plc:ykd…
Okay, Dark Brandon may have won the #plannerbowl with this one.
#plannerbowl final assessment: the game is way better than the ads this year. Thanks to all the planners, strategists, creatives, and ad peeps who played along this year! Shout out to @Grant_A_Walters @Meggatron and @himmelsblog for another great year!
brian wakabayashi retweeted
Thanks for another great #plannerbowl everyone! Until next year may your oreos be twisted, your internet stay unbroken, and your skin be Cera'ed.
Thanks for playing, everybody #Plannerbowl 2024 was different than in the past, but still pretty rad-- thanks to all of you!
brian wakabayashi retweeted
Thanks for playing, everybody #Plannerbowl 2024 was different than in the past, but still pretty rad-- thanks to all of you!
brian wakabayashi retweeted
The Nerds ad paid a lot for a top creator and she basically... sat there at the end. They used her in the teaser but NOT in the ad? Weird.
brian wakabayashi retweeted
3rd SECOND HALF PLANNERBOWL WINNER, for "Yeah, this is absolutely accurate cause 'cameos' don't make sense in the creator era" is @KRG for this banger that is so true, but so, so sad:
Another year of #SuperBowl advertising is rapidly going by and brands still don’t know how to use creators. Maybe next year. #plannerbowl
brian wakabayashi retweeted
2nd SECOND HALF WINNER, for "Best Plannerbowl Tweet Tying Back to 'Culture'": @LeeEar for this snark celebrating the $7 million ad that hopefully reminded Disney that it ain't sh*t without its amazing writers...
brian wakabayashi retweeted
1st HALF WINNER FOR: 'Best Snark About Late-Stage Capitalism:' We have returning player @ebroms nailing it to the post with this fire tweet about the sad state of American retirement! #Plannerbowl
biggest takeaway from etrade was that "wow it's so sad that in this country realistically we should actually start saving for retirement as literal infants" #superbowl #brandbowl #plannerbowl
brian wakabayashi retweeted
1st HALF WINNER for "Best use of GIF to nail it to the post" was @jeremyschumann with this spot-on assessment of the "Mood Board" for the @cerave spot! Well said (and GIFed)!! #Plannerbowl
brian wakabayashi retweeted
1st HALF WINNER for "Returning ad slayer" WAS @MosheIsaacian with this zinger about why Jesus was really a tough-as-nails-son-of-a-gun #Plannerbowl