"A matter in the public interest is not restricted to current events but may extend to the reproduction of past events." Montana v. San Jose Mercury News, Inc., 34 Cal. App. 4th 790 (1995). That case concerned the publication of Joe Montana from prior Super Bowls. "Montana's name and likeness appeared in the posters for precisely the same reason they appeared on the original newspaper front pages: because Montana was a major player in contemporaneous newsworthy sports events." The point is that any historical reference to Daniels, his Heisman recognition, his statistics, footage of him playing, his number, exists in LSU's archive for precisely the same reason it existed when it was first reported ... because he was a major, newsworthy figure in LSU's own football program. Under Montana, the passage of time between the original event and LSU's later reuse of that material doesn't strip it of protection, and the fact that the reproduction might have some incidental commercial dimension doesn't convert it into actionable exploitation as long as the reason for using his identity remains tied to the newsworthy event itself rather than some new commercial advertisement.