
Now: Product at @shop leading Shop Minis l Previously: Built and Sold Next Big Sound, Next Big Book, and Next Big Shop
Oslo, Norway
Joined April 2007
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David Hoffman retweeted
The Exponential Edition is here.
I’m getting close to 10 years at @Shopify and I’ve been thinking about how far we’ve come. Ten years ago, Shopify was the online store builder. A lot of people still think of us that way but we’re so much more than that.
We’ve banded together all these entrepreneurs. Thinking about how we can use the collective to help every single merchant on the platform is the fun part.
The Exponential theme of this Edition is perfect for the moment we’re in. It’s about the flywheel. Every merchant that joins Shopify benefits from every other merchant that has ever been on Shopify. The more merchants there are, the better Shopify gets for everyone.
We built a lot over the last six months: Shop Pay in agents, shop.dev, retail customer recognition, Shopify Protect and new stuff in Sidekick. It’s all in the Edition.
David Hoffman retweeted
Our four Shop Minis have now crossed 100K+ unique users combined. We started them as small experiments and never imagined they’d be used by this many shoppers around the world!
David Hoffman retweeted
A few people have asked me about Shop Minis and what we’ve been building there.
So here’s a bit more about our experience experimenting with Shop Minis inside the Shop app.
The first one we built was Pair It With, which became the first partner-built Shop Mini to go live in Shop.
Since then, we’ve worked on Santa’s Workshop, Sol, and Starter Packs.
@Shopify @ShopifyDevs @shop
David Hoffman retweeted
A bit hidden but in this edition: we had some fun playing with the Catalog API to show how creative the future of shopping apps can be. Now imagine these with Shop powered personalization and paid placement.
Shows you what is possible with Catalog API now that it covers billions of products across millions of merchants.
David Hoffman retweeted
Productivity unlock: Le Mans and the new Edition in the same week.
Dropping now: The Everywhere Edition. 150+ updates.
Highlights in 🧵
David Hoffman retweeted
Design at Shopify is having a moment. A big moment!
Incredible talent, and even stronger output.
So we gave it a home: Shopify.design
Come explore
David Hoffman retweeted
Merged last year's feedback
Result: double the event
dot dev is back & it’s 2 full days
July 21–22 in Toronto
David Hoffman retweeted
We’re thrilled to be featured in @Shopify's launch post announcing their new immersive feature, Shop Minis! 🎉
shopify.com/blog/shop-minis-…
David Hoffman retweeted
My second Shop Mini just got approved 😍
It's an interior design assistant with access to the entire @Shopify catalogue.
Upload a photo of your room, pick products, and see how they'd look in your room.
Building this as a standalone app would've been hard (global product search? distribution?) but as a Mini inside the Shop app it was straightforward.
Long Shop Minis
David Hoffman retweeted
a preview of Santa's Workshop is live to try out on the web as well.
try it here: santasworkshop.app
and i've wrote a small note on how we built this: dividingbyzero.chummar.co/sa…
David Hoffman retweeted
building inside the @shop app has been one of the most fun things we've done this year. @yanchummar and i just launched our second shop mini - “santa’s workshop”. a tiny 3d christmas village you can play with, find gifts, share wishlists, and send cards… all inside shop app.
and really appreciate how @dodeca @tobi @harleyf are pushing a platform where builders can bring fun ideas to life. – at Toronto, Ontario
David Hoffman retweeted
🎉 It’s official: After months in private beta, we’re rolling out AI-Powered Programming inside Superset Sheets, the spreadsheet programming tool that gyms, facilities, and coaches use to deliver more than 40,000 workouts each month: supersetapp.com/programming
Today we're introducing Spot, your trusty spotter inside Superset. If you’ve used tools like Cursor to write code, Spot follows the same concept. It’s a powerful chat-based interface that allows prompt programming in real-time. Programming that feels snappy, intuitive, easy to use, and deeply contextual. (And Spot won't touch the bar, unless you ask it to).
Upload any spreadsheet, image, PDF, or… just start typing. Spot instantly turns raw inputs into clean, structured training informed by each client’s goals, data, performance history, and context.
• Drag and drop Excel, Google Sheet, or PDF files
• Ingest client data: Movement screens, InBody scans
• Chat with powerful data: Apple Health, Oura, Garmin, and more
• Predictively increase load, i.e., 10% week over week
• AI-program nutrition: calories, macros, and meal plans
• Extend or shorten full programs with a single prompt
• Substitute exercises at-scale alongside client performance
• Bulk format sets, reps, tempos, and rest, RPE, RIR, and more
• Turn raw inputs into structured training with rich client context
This is our biggest update in five years and a huge leap forward on top of an already disruptive platform. While other point solutions and legacy platforms bolt AI onto cluttered or poorly designed interfaces, we built Spot directly into the clean, unified workflow coaches already rely on.
Join the waitlist → airtable.com/appK2TEXE3GGMGW…
@supersetapp
David Hoffman retweeted
The Live Globe is back on @SphereVegas
100% live data, rendered in real-time, built with threejs, React, and a lot of shaders
3…2…1…
David Hoffman retweeted
Here’s a sneak peek of our “Pay with Your Pace” treadmill that we launched just in time for marathon weekend in NYC.
Runners can earn up to $60 in store credit by maintaining their target pace, and seamlessly redeem it on running gear using a custom POS extension. Come by @Shopify NY at 131 Greene St to try it out.
More to come!
David Hoffman retweeted
ICYMI: Shop Minis let you reach millions of shoppers without building a full app by letting you create immersive experiences inside of the Shop app, using React. Which means:
- No app stores
- Instant updates
- Millions of users
Early access: shopify.dev/docs/api/shop-mi…
Feel free to DM me and I'm happy to help :)




















