Digital lover, AdOps vet, Adtech digger, Programmatic traveler, Deputy director @AdUX_France / @WeAreAzerion #Video #Mobile #Native #Gaming #BAYC 🦍⛵️
Paris - Tunis
Joined June 2010
- Tweets1.5K
- Following435
- Followers433
- Likes863
interesting
Find out how to put USP at the heart of your programmatic strategy from
@IPONWEB - bit.ly/3uWFoLH #Programmatic #ProgrammaticStrategy
@AdTechBuffet @ressmann @NigelPClarkson @AdtechGod @amitaimk @PaulD_Roberts @dubonweb @hayesstamper @Torben_Heimann @alexanderschott
Helping people to reach their goals by digital activations is part of my life...
So here is my 1st #NFT purchase #1 Helper - HumanFactory collectible! #NFTs rarible.com/token/0xd07dc426…? #art #nonfungible #digitalasset #nft thx to @NftRobo and @rariblecom
Alexandre Dubuisson retweeted
Some really interesting facts in this study, particularly the 3x3 matrix overlaying user privacy attitudes against receptivity to advertising. Not surprisingly there's a very high overlap between people valuing privacy and disliking advertising, but there's a lot more nuance too.
Our 2021 @Pagefair Adblock Report is live! Check it out here:
blockthrough.com/blog/2021-a…
TL;DR Adblocking is up 9%, @acceptableads is up 54% and there's a lot of adblocking "dark matter" out in the US!
@blockthrough #adblocking #adblock #adtech #Onlineadvertising
Alexandre Dubuisson retweeted
The most interesting thing about FLoC is that no advertisers say "I love using third-party data" or "I think our look-alike modeling is great!", so there actually could be a lot of room for FLoC to be as good as how things work today. Or not. 4/
Le CAID chinois fait trembler Apple ? igen.fr/ios/2021/03/encadrem…
Alexandre Dubuisson retweeted
Did you miss our #Identity 2021 session on the 'US Supply-side Panel' back in December? If so, you can watch the full discussion between our @Joanna_Burton, @dotdashco's Sara Badler, @AdvanceLocal's Jeff Sutton and @playwire's Nathan Thomas on-demand now.
bit.ly/39DXFpq
Management in #Adops and #Advertising can be compared to be a conductor... for a Free Jazz orchestra
1
2
Alexandre Dubuisson retweeted
Our pioneering all-in-one programmatic platform #azerionone, announced an expanded partnership with White Ops. This partnership reinforces our commitment to provide a trustworthy and safe ecosystem for advertisers, agencies and publishers across Europe. bit.ly/2VtmfSh
Alexandre Dubuisson retweeted
I reviewed and can confirm - yet more abuses of ads.txt happening on large scale (ads.txt makes it easier for bad guys to HIDE the fraud; rather than solve it as the IAB had hoped, fingers crossed)
prnewswire.com/news-releases…
Alexandre Dubuisson retweeted
Apple delays iOS 14 IDFA opt-in, following criticism that it will upend the ad market. #marketingnews #martech #adtech #datamarketing #digitalmarketing #digitaladvertising #programmatic #mobile #mobilemarketing #mobileadvertising #apps #idfa #ios14 #apple
mobilemarketer.com/news/appl…
It's a new world, it's a new day🎵
💵Nommer un chief revenue officer
👌Segmenter son offre édito et repenser la gestion du consentement
⛔️Abandonner le Facebook Connect et muscler PassMedia
😱Prendre de la distance vis-à-vis de Google Ad Manager
💪Créer son propre Facebook Ad Manager
journaldunet.com/ebusiness/p…
Just to bookmark this simple business template
New spirit brand growth template: 1) Find a drink that is increasing in popularity, but not mass, 2) Launch at premium price point with celebrity investor, 3) Place celebrity at centre of comms 4) Sell bloomberg.com/news/articles/…
2
Apple "redirects" news audiences. I thought last OS was cross site tracking free...
Apple's move to steer more user traffic towards its news app catches publishers by surprise. #marketingnews #martech #adtech #datamarketing #digitalmarketing #digitaladvertising #programmatic #userexperience #publishers #apple
adage.com/article/digital/ap…
1
Alexandre Dubuisson retweeted
My favorite question from yesterday.
Yes! Personal data belongs to people, they have to be rewarded in a way or another
This quoted post is unavailable.
A bit scary, maybe if we change colors.... #mobileadvertising #tracking #attribution #mobile #MarketingDigital
forbes.com/sites/johnkoetsie…
#Covid #Advertising #DigitalMarketing #Impact
Consequences and forecasts for Marketing & Ad Spend
influencermarketinghub.com/c…
