Digital lover, AdOps vet, Adtech digger, Programmatic traveler, Deputy director @AdUX_France / @WeAreAzerion #Video #Mobile #Native #Gaming #BAYC 🦍⛵️
Paris - Tunis
Joined June 2010
- Tweets1.5K
- Following435
- Followers433
- Likes863
Alexandre Dubuisson retweeted
Some really interesting facts in this study, particularly the 3x3 matrix overlaying user privacy attitudes against receptivity to advertising. Not surprisingly there's a very high overlap between people valuing privacy and disliking advertising, but there's a lot more nuance too.
Our 2021 @Pagefair Adblock Report is live! Check it out here:
blockthrough.com/blog/2021-a…
TL;DR Adblocking is up 9%, @acceptableads is up 54% and there's a lot of adblocking "dark matter" out in the US!
@blockthrough #adblocking #adblock #adtech #Onlineadvertising
Alexandre Dubuisson retweeted
The most interesting thing about FLoC is that no advertisers say "I love using third-party data" or "I think our look-alike modeling is great!", so there actually could be a lot of room for FLoC to be as good as how things work today. Or not. 4/
Alexandre Dubuisson retweeted
Did you miss our #Identity 2021 session on the 'US Supply-side Panel' back in December? If so, you can watch the full discussion between our @Joanna_Burton, @dotdashco's Sara Badler, @AdvanceLocal's Jeff Sutton and @playwire's Nathan Thomas on-demand now.
bit.ly/39DXFpq
Alexandre Dubuisson retweeted
Our pioneering all-in-one programmatic platform #azerionone, announced an expanded partnership with White Ops. This partnership reinforces our commitment to provide a trustworthy and safe ecosystem for advertisers, agencies and publishers across Europe. bit.ly/2VtmfSh
Alexandre Dubuisson retweeted
I reviewed and can confirm - yet more abuses of ads.txt happening on large scale (ads.txt makes it easier for bad guys to HIDE the fraud; rather than solve it as the IAB had hoped, fingers crossed)
prnewswire.com/news-releases…
Alexandre Dubuisson retweeted
Apple delays iOS 14 IDFA opt-in, following criticism that it will upend the ad market. #marketingnews #martech #adtech #datamarketing #digitalmarketing #digitaladvertising #programmatic #mobile #mobilemarketing #mobileadvertising #apps #idfa #ios14 #apple
mobilemarketer.com/news/appl…
Alexandre Dubuisson retweeted
My favorite question from yesterday.
Alexandre Dubuisson retweeted
.@LiveRamp, @beachfrontmedia, And @BeeswaxIO Show There’s Life After Cookies #AdvancedTV #Privacy #Adtech #CTV
forbes.com/sites/alanwolk/20…
Alexandre Dubuisson retweeted
Je demande une minute de silence pour l'inventeur du Ctrl + C / Ctrl + V
cultofmac.com/685669/larry-t…
Alexandre Dubuisson retweeted
A great diagram from @rochemathieu & @ID5_io on why on-boarding data outside of walled gardens has such horrific match rates:
Alexandre Dubuisson retweeted
1. [thread] We are filing legal complaints against six companies based on our research, revealing systematic breaches to privacy, by shadowy #OutOfControl #adtech companies gathering & sharing heaps of personal data. forbrukerradet.no/out-of-con… #privacy
Alexandre Dubuisson retweeted
Adweek: Google Chrome will phase out third-party cookies by 2022
Media agencies:
Alexandre Dubuisson retweeted
New paper (for #CHI2020) on dark patterns in consent pop-ups after the GDPR. We (w/ I Liccardi @mikarv @karger L Kagal) scraped 10K UK sites and found the biggest pop-up providers are configured illegally 88.2% of the time, with big impacts on answers
arxiv.org/pdf/2001.02479.pdf
1/9
Alexandre Dubuisson retweeted
Publishers these days making the same mistakes need to adapt, be smarter. I’ve been there. The 2.7p that Sky just made on me with a 30” pre roll before a 22” bit of content is not going to make the slightest difference. User experience however is why people turn on or off.
Alexandre Dubuisson retweeted
Topshop owner Arcadia is rethinking its heavy emphasis on digital performance ads digiday.com/marketing/topsho…
Alexandre Dubuisson retweeted
69% of #mobile #players value #gaming more than social network apps and TV, while 72% of them enjoy interacting with #InGame #ads that offer rewards. Clearly, mobile gamers make for a dedicated user base that is open to engaging with brands. #GamesAreGood businessofapps.com/news/mobi…
Alexandre Dubuisson retweeted
What is the future of #entertainment? Azerion's @smoesman will talk all about it during his #speech at 2019's @UploadLisboa digital #marketing #event on October 10th - learn more: uploadlisboa.com/
Alexandre Dubuisson retweeted
Much respect to the LAPD for questioning whether Breitbart aligns with its core values. How and where we advertise is directly connected to how we see our customers, constituents, and ourselves. nytimes.com/2019/09/29/us/la…